• Headed the teams for multiple products and optimized them by applying different product strategies• Led the digital product development of the company with a close understanding of market requirements• Develop technical aspects of the company’s strategy to ensure alignment with its business goals from concept, to design, development and go-to-market planning and execution• Communicate technology strategy to executive leadership, partners• Oversee daily operations of the product and the work with the team of engineers and designers• Supervise the digital team to encourage maximum performance and dedication• Evaluate performance by analyzing and interpreting the data and metrics• Responsible for initiating and planning strategic business objectives, business diversification, expansion and business partnerships• Monitor KPIs and IT budgets to assess technological performance

• Leading the digital product development of the company with a close understanding of market requirements• Develop technical aspects of the company’s strategy to ensure alignment with its business goals from concept, to design, development and go-to-market planning and execution• Communicate technology strategy to executive leadership, partners• Oversee daily operations of the product and the work with the team of engineers and designers• Supervise the digital team to encourage maximum performance and dedication• Evaluate performance by analyzing and interpreting the data and metrics• Responsible for initiating and planning strategic business objectives, business diversification, expansion and business partnerships• Monitor KPIs and IT budgets to assess technological performance

Provide support and analysis for the Search Engine Marketing team including:1- Monitor, track, and report on paid search metrics, including trend analysis.2- Provide support for search engine optimization recommendations.3- Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.4- Provide support for the Search Engine Marketing team including:5- Set up of new campaigns6- Assist in Keyword discovery and expansion7- Top keywords ranking by category8- ROI by Campaign, Site, and Category9- Research and analyze competitor advertising links10- Back link strategy and implementation11- Directory submissions and revisions12- Internal link optimization13- SEO technical analysis and evaluation14- Website remediation15- Key phrase research16- META optimization17- Stay up to date on the latest industry developments

- Implement, monitor, and continue developing our SEO strategy- Compete for first page rankings through optimization among search engines- Find opportunities to acquire new customers through optimization for new queries- Manage content & architecture for our network of online web properties- Work with Content and Software Development teams to implement large scale strategies- Maintain each store’s taxonomy and help build the proper on-site classification of products- Build our template library to best optimize the 10,000s of newly added pages- Provide Training to and uphold SEO standards of all content contributing teams- Analyze website traffic utilizing a variety of analytics tools- Earn and refine organic inbound links through creative and effective link- building strategies- Build reporting dashboards for internal stakeholders- Extract, analyze, manipulate, and synthesize data from a variety of sources to measure and report on online and offline customer behavior- Work closely with marketing, merchandising, creative, IT and website production teams to fulfill on-going and ad hoc reporting needs- Perform other functions as necessary or as assigned

Search Engine OptimizationImage OptimizationKeyword OptimizationPage Rank ImprovementWeb-Site Analysis

Search Engine OptimizationLink BuildingImage OptimizationKeyword OptimizationPage Rank ImprovementWeb-Site Analysis