Hi there! Welcome to my profile.I am email marketing and automation specialist with 4+ years of experience in: - Crafting email marketing strategies that aligns with business goals to engage and convert subscribers.- Conducting tests (A/B & Multivariate tests) on various elements (subject lines, body text, content, timing) to optimize email performance and enhance engagement.- Designing responsive, optimized and eye-catching email designs/templates for various screen sizes and devices to enhance customer experience.- Implementing automated workflows to streamline and personalize customers' journey, from welcome emails to post-purchase follow-ups.- Analyzing email metrics such as open, click-through, conversion, bounce, subscribe/unsubscribe rates and list/lead growth) to assess campaign effectiveness and gain insights for continuous improvement.- Ensuring adherence to email marketing global best practices, regulations and privacy policies to maintain a positive sender reputation.- Mapping out and optimizing the end-to-end customer experience through email campaigns and comprehensive customer support.- Regularly cleaning and managing email lists to maintain deliverability and engagement rates.When I'm not busy nurturing customer relationships, I'm probably reading/watching international news on finance, business and the start-up world generally or playing sports, or just having a nice time with my beautiful family at home.Over the past 3-4 years, I've worked in marketing, customer support and experience, and operation-facing roles, so if you've got any project or job related to these fields, shoot me an email: ilori.abdulbasit01@gmail.com