Abdul Basith Email & Phone Number

Sri Lanka

Drive business growth, and Market Share of the Fashion industry whilst maintaining the qualitystandards in terms of Delivery Time, Product Quality, Seller Experience and overall customer experience.Plan out key strategic battles for Financial Year Roadmap with clear metrics to monitor successPlan out resource requirements and conduct hiring necessary for the growth of the vertical.Drive teams towards onboarding key Fashion brands overlooking the onboarding of over 200+ fashionbrands.Drive Joint Business Proposals (JBP) with potential brands to accelerate brand growth on Daraz.Set up a complete cross functional process for Search optimization between Commercial and SearchOps team. This helped look at Top 100 Search Keywords on a Category level and focus on relevancyand quality of the search results displayedGrew the Industry revenue from $900K to $2Mn with an amazing team of 5.

Sri Lanka

-Responsible for overall marketing including both Digital Marketing & Offline Marketing-Define and plan monthly sales campaigns, and allocate budgets and targets in-line with monthly sales targets and campaigns-Closely monitor site categories to plan, execute and monitor marketing contribution campaigns. -Explicitly directed the design and content team to create marketing collateral for Brand launches, marketing events, and social media marketing.-Directed the ad management team and keeping team workflow and deadlines aligned with overall campaign goals. -Actively develop the UI/UX of the site to cater to growing customer trends by actively collaborating with the development team-Use Google Analytics to analyze and track site performance and work towards growing overall site health and optimizing revenue growth-Plan and execute category based promotional campaigns in alignment with the overall promotions to boost sales.-Identify key clients to partner with, within the direct and complementing industry and push for sustainable partnerships (Ex – FriMi, eChanneling,)-Identify and exploit business development opportunities such as retainers, and business to business and act upon them to optimize growth. -Set up new processes for supplier partnerships, credit payment facilities, new product uploads. -Fully responsible for developing a blog and maintaining it by writing and freelancing articles-Direct the SEO team to products to increase the overall organic growth of the website.

For the e-commerce website Mymed.lk

Sri Lanka

Wow.lk was the pioneer and market leader of the e- commerce industry in Sri Lanka at the time and had the largest data base of customers. I worked with a team that works closely with many of the biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. My team and I specialized in offering Digital Media solutions to Corporates by giving them exposure on the site’s various properties and offering them digital solutions.-Built and managed an active sales pipeline to ensure that revenue targets will be met whilst enhancing digital engagement with current clients. -Develop new digital products based on common problems across brands to promote online with wOw.lk-Present and consultatively sell wOw.lk Digital Advertising products including brand placements, targeting and direct response advertising to Advertising Agencies and directly to end clients.-Maximize client relationships with a focus on building their business with wOw.lk-Develop specific campaigns based on brand requirements and actively follow up on all campaign benefit executions to ensure maximum brand exposure and also to achieve expected online sales for the brand. --Effectively worked with Operations Staff and others to ensure healthy, collaborative relationships focused on delivering superior client value. -Displayed superior skills in all facets of the sales cycle including prospecting, presenting, negotiating and most importantly closing sales. -Train and assist Account Executives on Digital Advertising strategies and products.-Implement sales activities/opportunities that generate new business and develop existing relationships

Colombo

-Researching the market for trending products, identifying suppliers to source those products and product placement on wow.lk site for optimum revenue generation-Develop new business opportunities by cold calling a list of merchants to expand the range of offers to our subscribers-Develop familiarity with each merchant’s business, including but not limited to: products and/or services, consumer demographics, consumer ratings, points of competitive differentiation, merchant economic model, and revenue and profit drivers-Utilize knowledge of deal structure and strategy in order to reach merchants’ desired outcomes and maximize profit-Handled offline sales, Managed trade show exhibitions and fairs. Planned and managed digital promotions such as Back-to-School and Health week campaigns. -Liaise with clients to get them on board and have their products portrayed on the wowmall (Virtual mall). Get products details, negotiate pricing, decide ideal end customer pricing and follow up with the immediate updates on the mall.

Colombo, Sri Lanka

Provide technical support and network problem resolution to end users by performing a question diagnosis while guiding users through step by step solution. The clients were BlueChip companies from the UK: British Telecom and WifiSpark.

Bachelor Of Science (Bsc), Management Informatio Systems

Education record