Performance Marketing (Meta, PPC, Snapchat, TikTok + SEO)Campaign Management (PR Influencer, Brand Partnerships & Creatives)Planning (Partner/Brand Onboarding, Assortment bifurcation, Resource allocation)Forecasting (Vertical & Horizontal Growth Strategies & Media Budgeting)

Responsible for achieving top-line & bottom-line brand objectives and enhance customer base for long term sustainability and growth.Reduced Financial baggage of above 40 million by regulating assortment in line with regional needs. Conducting in-depth consumer analysis to modify and adapt up to date marketing practices in line with consumer behaviour.Successfully amplified sales to 2million a month, through digital channels introducing 3rd party e-commerce portals, internal e-commerce channel and internally managed Daraz.pk outlet.Overhauled Beauty Advisor program across Lahore, Karachi & Islamabad (mainly) by implementing focus on grooming, product training & application sessions to strengthen the overall brand image at major Modern Trades across the scope.Initiated a wholesale market vertical for bestsellers category only to penetrate mass market beauty brick and mortar trade line across Lahore & Karachi. Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.Formulating Forecasting techniques to order financially productive assortment and executing/monitoring product regionalization strategy on periodic basis. Coordinates projects with internal and external resources to achieve results (trade promotion, sales, market research, creative and advertising agencies).

Responsible for Brand Management/Brand Activation/Corporate Event Management Marketing Strategy making as well as retaining and maintaining Key Accounts for the organizationSetting up new marking strategies, campaign presentations aligned with business/brief objectives.Responsible to develop a cohesive and profitable marketing strategy for Major brands across Pakistan.Develop BTL marketing campaigns to increase Brand TOM awareness among targeted audience.Generate innovative ideas to promote brands and products to its end consumersTeaming up with creative department for Visual Theme/Logo/Slogans designs and substitutes for corporate events/activation's.Vendor management to ensure smooth project flow and timely results to gain maximum client satisfactionBriefing team with the full scope of the plan/project and distribution of project flow line charts to keep everyone informed and on board.Assigning tasks and assignments to team members to ensure smooth transition of work and assist effective planningMake sure that the finalized agenda is followed and incorporating run-time as they ariseReporting to senior management on/during/after the project for approval’s and communicating client’s queries.

Maintaining &, grow business relationships with current clients and assisting in bringing new clients on board.Coordinating projects by communicating effectively with the client and internal team, also ensuring the project stays on track and the deadlines are being met.Anticipating and making recommendations for client needs by proactively managing the communications with the client.Creating project dockets including budgets, timelines, creative briefs, plans & project folders.Quality assurance including proof reading and ensuring that all work presented to our clients meet their specifications and brand mandatesReceiving, coordinating & assigning client brief to the team and pitching the idea to the client.Attending the client briefings and organizing internal team meetings on the project.

Hafiz Brothers Media Solutions (Pvt) Ltd is one of the leading advertising/branding organizations isPakistan. HBMS proudly holds more than 350 billboards all over Pakistan as assets, enabling them to become “Market Leader” in Outdoor Media Services for its reputable corporate clients.Identifying new sales leads by pitching sites and OOH services to brands across Pakistan.Researching organizations and individuals to identify new campaign and potential new marketsPlanning and overseeing new marketing initiatives.Preparing PowerPoint presentations, sales displays & reports for new and existing campaigns.Contacting clients to inform them about new developments in the company’s products.Developing quotes and proposals and negotiating.

Preparing daily workloads for staff & coordinating the daily allocation of work. Achieving high standards and reassurance of benchmark targets for case rate fillings.Handling footfall inquiries and acting as the face of the businessMonitoring & reporting on standards & performance targets training up junior and new staff..Assembled, labelled and packaged products in a timely manner while dealing customers.