• Worked on developing marketing budget optimization models for a multi-billion-dollar mattress retailer in US using ensemble of multiple regressors as cost function, optimized by nlminb for various combinations of marketing spending in different channels (Digital, Print, Radio)• Developed customer segmentation, risk profiling models for Life insurance using associate rule mining to cluster segments based on customer’s demographic information, employment history and other variables. • Worked on developing auto underwriting classification models for Life insurance customers based on Age, BMI, medical history, employment history and other variables

• Worked on Keamari Terminal automation project with a 5-member team. Scope included RFID based entry/exit of tank Lorries, integration with SAP to get sales order, generate invoices based on RFID. Interlocking of product delivery pumps in response to high & low-level limit data from radar gauges installed on product tanks along with integration of Tank gauging system with CCS for inventory management.• As part of Technical Review Committee worked on Work method statement and scope definition of various Capital projects including ZOT solar system installation, Pipeline integration with PARCO. • Analyzed multiple years of industrial accidents data in PSO to auto classify root causes of accidents & identify system deficiencies in order to set further policy direction, budget allocation and procedural changes. As an initiative, worked on a new incident reporting app on IBM lotus notes to automatically assign incident type based on key words and auto report it to concerned personnel for further action. • Annually audited Operational facilities, Aviation and LPG storage facilities across Pakistan according to PSO’s HSE management standard. Closely worked with the facilities staff to resolve system deficiencies identified in the audit

Lead resource from the AI team on SKY UK. Responsible for analyzing callers’ and agents’ patterns and using data mining methods for creating client specific statistical models on Afiniti to develop innovative approaches to achieve call-stream optimization at various call centers with the aim to maximize revenue and reduce costs.Techniques used include aspects of Artificial Intelligence, Queuing Theory, Probability, Statistics, Data mining, Optimization and Predictive Analysis.

Gained indepth understanding of complex product supply system, power distribution schemes at Ibrahim Fibres. Worked in the instrumation, electrical and power generation department. Hands on experience towards the PLCs,electrical generation, protection and transmission infrastructure

Project Advisor : Dr. Sohaib Khan (PhD, University of Central Florida)Worked with a team on studying & modelling traffic behaviors in third world countries.Modeled the traffic behaviors using Matlab.

Successfully arranged the educational camps which benefited over 400 underprivileged children.Key responsibilities:o Co-coordinating with the volunteer teamo Managing volunteer databaseo Managing logistics requirements of educational camps.