Architect data flow across GTM tech stack, partnering with marketing operations & analytics and team leaders from cross functional teams ensuring the development of scalable processes and programs to empower the marketing team to efficiently drive results.10+ years of experience in B2B Marketing Operations, Technology and Analytics role:• Managed and maintained data quality within the marketing database in partnership with marketing, sales development, sales, and analytics teams.• Skilled to own and implement demand management processes, including routing, scoring, and SLAs. • Owned B2B reporting & processes with Pipeline reporting, campaign tracking and lead routing and utilized dashboards to uncover ABM insights.• Served as the primary administrator for marketing technology platforms, ensuring data integrity, user management and troubleshooting as needed.• Configured and enabled marketing technology platforms that support the needs of the business.• Managed lead routing and automation of the lead funnel workflow.• Maintained documentation on system integrations and marketing processes for each technology platform.• Marketing technology system monitoring ensuring uptime and integrations are working as designed.• Main point of contact working with platform tech support for system issues and resolutions • Experience managing Marketing Operations processes including database management, segmentation, and field mapping.• Proficient in marketing automation systems (Marketo) and integrating those systems with other technologies (SFDC, 6sense, Leadspace, etc.)• Managed, enabled, and maintained the various marketing enrichment tools ensuring we have optimal data through automation of enrichment processes• Ensure database health by monitoring and maintaining data quality across platforms.• Maintain documentation of enrichment processes across platforms• Collaborate with cross-functional teams, including marketing, sales, IT, and finance, to align marketing operations with overall business goals and objectives.Specialties: Marketing Operations, Marketing Technologist, Market Intelligence, Integration, Data Migration, Marketing Automation and expertise in these Marketing Tools: Salesforce | Hoovers | OneSource | Lead411 | Jigsaw | Data.com | ZoomInfo | Ringlead | Marketo | Insideview| Finslistics | Engagio | Basecamp | Teamup| Drift Email | Talkdesk | Salesloft | Paperflite | Demandbase | 6sense | Vidyard | Slintel | Validity| Leadspace| D&B | Vimeo | Leandata| Reactful and LinkedIn Sales Navigator.