-Monitoring news room activity & all content initiatives across Facebook, Instagram, Twitter, Tiktok, LinkedIn & YouTube.-Achieved 17k+ organic followers, 11.7M+ views & eligibility to monetize on Facebook in a span of 30 days. -As a strategy to maximize viewership, Added entertainment, innovation, sci-tech, and sports genres to daily news content.-Accountable for smooth collaborations between writers, content creators, social media, and marketing teams. -Conduct regular content audits to assess the effectiveness of existing content and make data-driven recommendations for improvement.-Boosted content reach by 25% through targeted promotion and strategic partnerships.-Ensured compliance with legal and ethical guidelines related to content creation.-Proposed a Future of Work model for students & media industry connect.

-Created weekly editorial calendars, ensuring a consistent flow of high-quality content across various digital platforms.-Scheduled content releases and coordinated with writers, editors, and digital team to ensure timely delivery.-Generated creative content ideas that aligned with events, trends, and breaking news to captivate our audience.-Analyze content performance metrics, engagement data, and user feedback to refine content strategies and improve content effectiveness.

-Primary relationship manager for 5 major clients catering to a cricket league, seasonal event, furniture brand, UAE-based music label & an international NGO. -Obtained approvals on concepts, budgets, and timelines from Client top-tier management following due diligence from the middle management to initiate the projects.-Led the pre-sales process from understanding the requirements, brainstorming ideas with the team, defining the scope of work, engaging stakeholders, and presenting proposals to the clients.-Contributed as part of the delivery team, aligned concepts with clients' perspectives, and was accountable for the timely completion of deliverables, achieving a remarkable efficiency of 4x, as per monthly surveys.-Successfully facilitated in the sale of digital services worth approximately PKR 5.6M+ in the first half of the year.

-Launched a 500-hour digital training program, empowering 1000 students with essential digital marketing skills by 2030.-Organized and executed the first in-house event, celebrating skilled women at Craxy Ninja.-Efficiently handled HR responsibilities: conducted 120+ interviews, formulated retention policy, streamlined onboarding processes, maintained attendance records and introduced 'Happy Hour' for Thursday fun activities. -Implemented 'Ninja of the Month' bonus program to recognize employees' exceptional performance.-Created accurate financial records using Excel sheets. Managed payroll, bonuses, and established employee increment timelines. Provided pricing advice on quotations for optimal profitability.-Enhanced agency’s brand guideline, developed content calendars, appointed culture officer, and encouraged captivating reels to showcase a friendly office environment.-Consulted on web design, revamped layouts, and showcased 14 major client projects as impactful case studies, highlighting achieved goals. Also activated dedicated career and services pages to attract potential leads.-Coached 20+ technical team members on communication, adaptability, resilience and LinkedIn profile optimization.

-Built from scratch, established digital presence for the real estate 8K Marketing Agency with a proposed vision to 'Think Quality & Work Smart'. -Successfully led a team of 12 creative individuals with a diversified skill set, designed creative digital media campaigns for 7+ real estate projects that led to 2x mature leads in a span of 3 months. -Led the team working on Adobe Suite to establish brand identities for Real Estate Projects and design themed content for digital promotions.-Collaborated with 'Gomila Intersole' for a Ramadan Campaign, Initiated brand wars with Graana, Earth Green & JOVI. Mainly Responsible for the following roles;1. Branding 2. Digital Content Creation3. Budgeting of Digital Ads4. Print Media Designs5. Placements6. Media House Operations7. Presenting Projects to Clients8. In-house Event Management9. Website & Social Media Management10. Monthly Progress Reports