Heading the Commercial Analytics function by setting the strategic vision, mission, and operational framework. Guiding C-suite executives in redefining strategic positioning and go-to-market strategy, driving significant growth. Developing data-driven insights to lead client engagements, optimize campaign proposals, and deliver high-value business outcomes.

Developed and implemented scalable omnichannel analytics frameworks for multiple brands, enhancing customer engagement and improving business performance.Led cross-functional teams to optimize media investments and personalize marketing strategies, influencing decision-making at the senior leadership level. Championed the integration of advanced analytics and machine learning to elevate commercial strategies.

Served as the primary strategic analytics partner to multiple business unit heads by providing data-driven guidance on product launches, pricing strategies, and promotional tactics.Developed and executed advanced analytical models to support account-level targeting, improve patient outcomes, and streamline marketing efforts.Led cross-functional collaboration to align marketing, sales, and analytics teams on strategic priorities, driving synchronized efforts and achieving shared business objectives

Advised franchise heads on sales force strategy, resource allocation, and commercial effectiveness, ensuring maximum impact with optimized investments. Led the development of a comprehensive knowledge management system to enhance strategic thinking within the analytics department. Coached, mentored, and developed team members into trusted strategic partners.

Led data analysis initiatives to support business decisions related to market share dynamics and revenue forecasting. Implemented new statistical methodologies to refine promotional effectiveness analyses and improve campaign ROI.Delivered actionable insights that shaped the marketing and sales strategies and resouce allocation

Developed logistic regression-based medical necessity models for fraud detection that flagged high-risk claims, identifying potential claim recovery and improving detection accuracy.Conducted statistical analysis using stratified bootstrapping methodologies to validate new insurance products to confirm loss ratio improvements to support profitability.Increased market share by optimizing insurance plan design using predictive models