Being in the leading role of Product and Marketing team of ACI Agriculture Machineries business, Here I directly look after two portfolios like: ACI Water Pump and ACI SMART Power Tools. I perform following activities:• Creating marketing strategies and campaigns that increase brand recognition, lead acquisition, and customer involvement.• Researching market trends, consumer behavior, and competitor activities to gain insights into the industry.• Working with sales and product development teams to align marketing goals with business objectives.• Measuring the success of marketing efforts using data analysis and adjusting future strategies accordingly.• Building and maintaining relationships with crucial stakeholders, including customers, partners, and media representatives.• Managing financial resources to ensure marketing initiatives are delivered cost-effectively and efficiently.• Mentoring and leading a marketing team to achieve successful marketing strategies.• Keeping abreast of current marketing trends and seeking ways to enhance marketing performance.• Monitor inventory status and prepare L/C considering the budget and sales projection.

• Assisting in the development and execution of marketing plans and campaigns.• Conducting market research and analyzing data to inform marketing strategies.• Supporting the production of marketing materials, such as advertisements, and email campaigns.• Collaborating with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business goals.• Tracking and measuring the success of marketing initiatives and making recommendations for improvement.• Participating in the management of social media and digital marketing efforts, including email marketing, content marketing, and search engine optimization.• Preparing yearly business and marketing budget. • Assisting in the mentoring and development of marketing team members.• Performing other tasks and projects as assigned by the General Manager.

• Conducting market research to understand customer needs and identify market opportunities for new products.• Developing product strategies and roadmaps to guide product development efforts.• Defining and prioritizing product features, working closely with cross-functional teams to ensure that products meet customer requirements.• Collaborating with engineering, design, and other teams to ensure that products are developed on time and within budget.• Analyzing data and market trends to make informed product decisions.• Communicating product vision and strategy to internal and external stakeholders.• Managing product launch plans and coordinating with other teams to ensure successful product introductions.• Tracking and reporting on product performance, using data and analytics to inform future product decisions.• Collaborating with sales, marketing, and customer service teams to develop go-to-market strategies and support customers.

• Supports Marketing Manager in market research & product strategy development.• Assists in defining & prioritizing product features.• Collaborates with cross-functional teams to support product development.• Conducts customer and user testing to gather feedback.• Analyzes data & market trends and competitor information to inform product decisions.• Supports product launch plans and tracks and reports on product performance.• Assists with go-to-market strategies & customer support.

• Crafting and executing marketing strategies to drive growth.• Supporting sales and product teams in go-to-market strategies and customer support.• Lead cross-functional teams and collaborate with sales, product and other departments.• Roll out integrated campaigns across various channels, such as digital and social media.• Mentoring and developing junior marketing team members.

• Handling Business Requirements like Analytics Dashboard, Process Automation and On-Site Features to Improve the Business and Customer Experience.• Leading the sales process of the business• Managing all Promotions on Home Page and Category Landing Pages.• Providing Insights for Products & Pricing Strategy to Increase the Promotional Efficiency.• Providing Insights for Buyer in sourcing which in turn Increase the Sell through Rate.• Streamlined the Website Flow and Identified the Catchment Areas to Improve the Business Performance, based on the Customer Behavior on Site.• Optimized Market Spends through analysis of Traffic Sources and Target Customers.• Automated Day to Day Reports which helps to track Business Performances.• Handling Merchandising On-Site Performance includes Cart Offer, Cross Selling & Up Selling on Product Page, Best Sellers Logic.• Creating product differentiation, product positioning and product stories in order to meet consumer's needs.

Newton International Ltd. is a Singapore based subsidiary company of Richard Chandler Corporation. Similar to my current job I joined Newton at the early stage of its operation in Bangladesh. Key responsibility included;• Preparing and implementing marketing plan.• Keeping liaison with local universities, hotels and corporate offices.• Regularly monitoring and reporting sales and customer feedback.

• Direct and corporate sales.• Coordinate sales training.• Organizing events and seminars on hotel management awareness, workplace competency etc.