• Define product positioning and messaging to highlight Fawri's unique benefits.• Gather feedback from customers and sales teams (Fawri Branches).• Plan and execute Marketing campaigns for product launches. • Develop marketing materials, such as brochures, presentations, and online content.• Manage marketing campaigns across various channels, including digital, social media, and traditional media.• Monitor and analyse campaign performance metrics specific to the Fawri service. • Develop content that educates and informs customers about product benefits and features.• Create and manage customer engagement initiatives to drive loyalty and retention.• Handle customer inquiries and feedback related to the Fawri Business.• Develop sales collateral, such as presentations, fact sheets, and FAQs.• Manage marketing budgets for assigned products and channels.• Allocate resources effectively to maximize return on investment (ROI).• Prepare reports and presentations for management review.• Work closely with product development teams to align marketing strategies with product features and enhancements.• Collaborate with external agencies and partners for campaign execution and creative development.• Ensure all marketing activities comply with industry regulations and company policies.• Stay updated on legal and ethical standards in marketing practices.