Abdullah Ahmar Email & Phone Number

Lahore, Punjab, Pakistan

- Leading Growth Strategy and Execution- Leading demand team of 30+ individuals across all markets. Including hiring, training and performance monitoring.- Creating real time visibility for target achievements to make swift decisions that address any issues or performance gaps. - Working closely with partner functions Supply/Ops/Experience, to ensure execution of demand strategies and achievement of targets. - Leading budget planning exercise nationally, using data driven insights to analyse and assess go to strategy for achievement. - Driving App Signups/Visits/Conversion by Developing Organic and Inorganic customer funnels- Leveraging data analysis tools like MoEngage to discern retailers’ behavior and converted churned shops to active shops. Utilize moengage, sms, promos, coins etc to create strategies to encourage organic ordering post reactivation- Conduct user research to understand drop-off points in app, monitoring users across multiple cohorts and channels.

Lahore, Punjab, Pakistan

- Responsible for Seller Onboarding and Seller Performance.- Successfully managed a team of 10+ team members, including Key Account Managers, Area Managers and Onboarding Specialists.- Lead the team in transitioning completely to Dropshipping Model. Onboarding and managing 100+ Supply Partners in a span of 3 months. - Leading discussions on overall business health, new initiatives, quarterly budgeting and planning processes with a primary emphasis on driving growth, optimizing margins, and minimizing operational costs. With complete ownership of business PnL.- Created seller onboarding/graduation plan. Resulting in reduced seller churn and improved seller growth. - Partnering with Product function for improved functionality and visibility for supply partners on "Seller App" providing key insights and feedback from supply partners, recommending feature developments and ensuring training on new features. - Partnered with Finance function in monthly seller ledger reconciliation ensuring timely payments.

Lahore, Punjab, Pakistan

- Responsible for the development and delivery of insights generation to enable the sales team to achieve sales targets. providing feedback on must have brands and SKUs as well as being responsible for the pricing and overall promotion of a product category to maximise consumer appeal. - Managed category portfolio for Beverages, Dairy, Home Care and Personal Care across the Region.- Fostering successful partnerships with industry leaders such as Nestle, Unilever, Coca Cola, Reckitt, and other prominent brands.- Responsible for internal and external engagement activities to help achieve category targets by improving category health. - Responsible for in app category campaigns, focused on increasing user traffic for responsible categories.

Gujranwala, Punjab, Pakistan

- Established and maintained relationships with 50+ suppliers, negotiating contracts, and ensuring quality and timely delivery of goods, ensuring smooth onboarding process with constant feedback and assistance till supplier graduation.- Analyzed market trends and demand forecasts to develop supply strategies that align with business quarterly goals, growing business from 20 million a month to 100+ Million a month in a span of 6 months- Built, led and mentored the supply team of 6, fostering a collaborative environment and promoting professional development. Constantly focused on creating the best internal processes to improve team performance and output. Delivering on all KPIs and targets such as seller induction, category expansion, revenue growth.- Ensured implementation of business strategies ranging from changes in business models (Inventory Led, Market Place, DropShipping) to internal performance reporting.

Lahore, Punjab, Pakistan

- Develop a growth strategy focused both on financial gain and customer satisfaction.- Conduct research to identify new markets and customer needs.- Arrange business meetings with prospective clients.- Promote the company's products/services addressing or predicting clients' objectives.- Coordination and completion of projects on time within budget and within scope. - Set deadlines, assign responsibilities, and monitor and summarize progress of project. - External Stakeholder Management- Prepare reports for upper management regarding status of project.

Lahore