In my current role, I lead key strategies and establish valuable partnerships for market growth. My achievements include:• Performed Business Feasibility for New Dealers covering “1S (Sales), 2S (Service & Spare Parts) & 3S (Sales, Service & Spare Parts)” facilities along with signing new Dealership agreements.• Conducted pilots and nationwide research on use of telematics (real-time vehicle monitoring & informatics system) to improve safety features in upcoming models.• Implemented globally recognized “Service & Parts Warranty” Policies and tailored them to local requirements to standardize & govern the quality of service provided by our dealers across the country.• Drafted & implemented a wide variety of dealers-specific agreements allowing them to benefit Hino’s flagship softwares and tools such as Electronic Parts Catalogue (EPC), Global Site Portal System (GSPS), Diagnostic Explorer (Dx-III), Dealer Management System (DMS), etc.• Organized & hosted "Annual Dealers Conferences for FY 2022 & 2023". These conferences enabled Hinopak in aligning their vision with its dealers, set targets for next 3 years and share updates on their performance.Furthermore, I look after following assignments:• Forecast economic viability for new dealerships, spanning vehicle sales to parts & services.• Enabling dealers in achieving their annual targets through effective digital marketing, promotions and customer engagement sessions.• Expansion of nationwide dealership network by evaluating potential dealers, developing dealership layouts, & finalizing the launch plan. Contributed in designing a thorough criteria and created a "9 Service Scenes" model which is instrumental in reaching our potential customer base.• Monitoring of construction projects for 3S (Hino Quetta) & 2S (Hino D.G. Khan) dealerships, maintaining top standards.• Rolled out the KAIZEN Project nationwide, elevating service quality and operational efficiency for our dealers with least investment.

As a Sales & Marketing personnel, I undertook variety of assignments in a fast growing automotive industry of Pakistan. During entire stint, my key achievements were:• Amidst challenging COVID-19 and post pandemic economic conditions, I showcased adaptability & resilience and generated PKR ~450 MN (USD 2.7 MN) in sales. Also, expanded customer base by including top global & local clientele like PepsiCo, Abbott Laboratories, and Engro Fertilizers.• Additionally, secured institutional tender business in both governmental & private institutes by understanding their needs and how we can tailor to their logistical requirements.• Successfully launched the new model of Rear Engine Bus Chassis (Hino KAZAY) and two new truck models in LCV (Hino DUTRO - 300 series) & HCV (500 series) segments, capturing new commercial and fleet segments.My role also covered a variety of tasks such as:• Managed sales covering our entire portfolio of products & services for walk-in and fleet customers, increasing retention ratio and customer life cycle. In addition to sale of vehicles, my portfolio included value-added services and products including body parts & accessories.• Contributed as a key team player of sales & marketing division in the Southern region, taking it to over 57% of the total market share.• Generated actionable market insights weekly through data-driven reports on market share, customer intelligence, forecasts, & competitors' performance. • Performed market segmentation and researched product lines by identifying new product specifications, opportunities, scouting through customer needs & trends, and tracking competitors’ products. This helped us in launching new models of our fleet and expand our dealers network.• Planned & executed promotional activities to achieve sales targets, besides performing CRM to deliver high customer service & resolve all complaints by providing swift services. Launched marketing campaigns through offline & online channels

1) Designed and dispatched Hino Buses' introductory booklet to different educational institutions within Sindh region.2) Liaised between marketing and production departments to ensure delivery of vehicles within lead time.