- Led the operations of one of the biggest Cultural Festivals in Saudi Arabia.- Led transformational and investment initiatives towards developing the sector in line with Kingdom Vision 2030.

- Developed and executed JOY Expo 2019. - Developed and executed GEA Challenges 2019, a national program to discover the Saudi Entertainment talents.- Led the Job Classification Project studying the sector’s economic impact by 2030 in terms of jobs and GDP. - Led the implementation of different Human Capital Development Programs and Initiatives that aim to develop and increase the local content in Saudi Arabia’s entertainment sector:- Launched the GEA Scholarship Program in partnership with Qiddiya Investment Company.- Launched the GEA Internship Program with Live Nation in the UK in collaboration with Misk Foundation.- Facilitated the launch of the Saudi Entertainment Academy.- Launched an online program training the sector on GEA Standards and regulations for Live Events.

Monitored, promoted and steered the infrastructure investments in Saudi Arabia’s entertainment sector.

Led a financial benchmarking exercise against our main competitors, and identified growth opportunities.

Responsible for managing the committee process and meetings for Mega-Projects.

Led the implementation of Tasnee Excellence Program for the Stage-Gate Process (Mega-Projects).

Managed the development of two major projects (an expansion and a greenfield project) for Tasnee in the petrochemical field.

Responsible for the Saudi market sales for Oxo-Alcohols and Linear Alpha Olefins.

Technical and Operation Program at SABIC affiliates.

Technical and Operation Program at Riyadh Refinery.