At Brandripe, I lead a dedicated team providing businesses with flexible, on-demand design solutions at a flat rate, empowering clients to meet their creative needs swiftly and efficiently. Since founding the company in 2020, I’ve driven Brandripe’s growth from inception to supporting over 1000+ clients across diverse industries, scaling our subscription model to achieve consistent monthly growth and high client retention.Key Achievements:• Grew Brandripe’s client base from 0 to 1000+, creating a streamlined model that ensures high-quality design at scale.• Implemented a 24-48 hour turnaround guarantee, positioning Brandripe as a go-to service for clients needing agile creative support.• Enhanced customer loyalty through tailored onboarding and a unique credit system, providing clients with flexibility and full control over their design needs.With Brandripe, my goal is to redefine how businesses approach design, offering a model that prioritizes quality, speed, and cost-efficiency

A full-service creative tech agency that helps clients build and transform their brands - Specialising in UI/UX design, web development, mobile app development, digital strategy, content marketing & customised tech solutions.

As CEO of SHAVES2U, I led the company in delivering high-quality grooming products directly to consumers, redefining convenience and value in the razor market. During my tenure, I focused on scaling operations, expanding the customer base, and optimizing our subscription model to maximize both customer savings and recurring revenue for the business.Key Achievements:• Scaled SHAVES2U’s subscriber base from 0 to 60,000 across 5 markets, including Taiwan, Hong Kong, Malaysia, Singapore, and Korea, leveraging targeted digital marketing and localization strategies to achieve rapid growth.• Implemented a flexible subscription model that provided customers with full control over their plans, effectively reducing churn and boosting customer satisfaction.• Enhanced operational efficiency by negotiating strategic partnerships with manufacturing and logistics providers, reducing overhead and supporting cost-effective scaling across multiple regions.• Developed a unique value proposition in a competitive market, emphasizing quality and savings (up to 40% versus leading in-store brands) that positioned SHAVES2U as a compelling alternative to major retail brands.At SHAVES2U, my goal was to provide consumers with a hassle-free, affordable grooming solution while driving profitable growth and building a strong market presence across Asia."

As Managing Director at Dentsu (Columbus Malaysia), I was tasked with launching the Columbus Brand in Malaysia post-acquisition and establishing it as a market leader in performance-driven digital marketing. My role involved overseeing business development, building a strong team, and growing a diverse client base within a competitive market.Key Achievements:• Successfully launched Columbus in Malaysia, growing the team to 30 employees and acquiring 25 clients within the first year.• Spearheaded business growth by focusing on data-driven marketing strategies, delivering measurable results and strengthening relationships across key accounts.• Streamlined integration processes post-acquisition, aligning Columbus’s offerings with Dentsu’s global standards while preserving the local expertise that clients valued.• Built a high-performing team by fostering a culture of innovation and collaboration, implementing training programs to advance team skills in performance marketing, and setting clear metrics to track success.

Prior to becoming Managing Director, I led business development at Consider Digital, a full-service digital marketing agency that became Consider Iprospect after its acquisition by Dentsu. My focus was on client acquisition and growth, working closely with leadership to drive market expansion and position Consider as a trusted digital partner.Key Contributions:• Played a pivotal role in the M&A process with Dentsu, contributing to Consider Digital's transition into Consider Iprospect and ensuring a seamless client experience throughout the rebranding.• Established a robust business pipeline that significantly increased new client acquisitions, positioning Consider Iprospect as a key player in the region’s digital landscape.• Collaborated on high-impact campaigns that boosted client growth, leveraging digital strategy, content marketing, and data insights to drive strong results across diverse industries.

In my role at ABT, I was responsible for expanding our market presence and fostering strong client relationships within the automotive and heavy machinery sectors. My efforts were instrumental in driving revenue growth and establishing the company as a trusted supplier in the region.Key Achievements:• Successfully managed a diverse portfolio of accounts, leading to a 500% increase in client retention over four years.• Spearheaded business development initiatives that resulted in securing 100s new high-value clients, contributing to a 200% growth in annual sales.• Implemented strategic marketing campaigns that enhanced brand visibility and positioned Alkury Brothers as a leader in the automotive parts industry.• Led and mentored a team of account executives, improving overall team performance and achieving sales targets consistently.• Established and maintained strong relationships with key stakeholders, including suppliers and clients, ensuring seamless operations and customer satisfaction.My tenure at ABT provided me with a solid foundation in business development and account management, skills that have been pivotal in my subsequent leadership roles.

As a Bond Manager with the Bank of Canada, I was responsible for managing Canada Savings Bonds, ensuring accurate processing and account maintenance, and validating transactions within a highly regulated environment. This role required meticulous attention to detail, strong analytical skills, and a deep understanding of financial operations.Key Responsibilities:• Processed and balanced Canada Savings Bonds with high accuracy, maintaining a compliance rate within Bank of Canada guidelines.• Regularly updated account and claim information, ensuring records were precise and up-to-date, which minimized discrepancies.• Utilized Bank of Canada systems such as RDMS, Pay Courier, BancTec Machine, and HABS for efficient bond validation and processing.• Coordinated with various departments to resolve bond discrepancies promptly, maintaining client trust and operational efficiency.This experience strengthened my analytical and operational skills, giving me a solid foundation in financial management and regulatory compliance

As a Sales Representative at Kelly Services, a leading placement agency for short-term jobs, I focused on delivering exceptional client service, managing high-volume placements, and maintaining a strong track record of reliability and performance. Over my five-year tenure, I completed over 100 placements across various industries, consistently demonstrating adaptability and commitment.Key Achievements:• Recognized as Best Performer for exceptional sales and client service, reflecting a dedication to meeting client needs and achieving high satisfaction.• Achieved perfect attendance across five years, underscoring my reliability and commitment to both clients and Kelly Services.• Maintained a consistent track record of successfully completing short-term roles, contributing to Kelly Services' reputation for dependable workforce solutions.• Developed tailored approaches to each placement, adjusting strategies based on industry needs and client expectations, which helped foster strong client relationships and repeat business.• Leveraged insights from over 100 diverse placements to provide informed recommendations and service enhancements to improve customer satisfaction.My experience at Kelly Services honed my adaptability and people skills, qualities that have been fundamental to my career in client-facing and business development roles.