Abdullah Al-Matrook Email & Phone Number

Peterborough, On, Ca

Peterborough, Ontario, Canada

Championed a proposed development of a comprehensive two-year marketing strategy, both for internal staff and external markets. Collaborated with team to identify, refine and wordsmith the vision, mission & brand values statements, contributing to a cohesive and compelling narrative. Transformed The Loomex Group's digital presence by spearheading a dynamic website overhaul, seamlessly coordinating between the web developer and our core team. Standardized the company's visual identity and… Show more Championed a proposed development of a comprehensive two-year marketing strategy, both for internal staff and external markets. Collaborated with team to identify, refine and wordsmith the vision, mission & brand values statements, contributing to a cohesive and compelling narrative. Transformed The Loomex Group's digital presence by spearheading a dynamic website overhaul, seamlessly coordinating between the web developer and our core team. Standardized the company's visual identity and brand message across all social media platforms, through visually appealing content, engaging messaging and ensured brand consistency. Contributed significantly to all marketing initiatives, designing impactful materials for company events and conferences, and providing crucial marketing support to current managed airports. Skillfully redesigned and crafted engaging designs for all marketing collateral including head office corporate messaging visual aids, emergency management brochures, company profiles and companies’ stationery. Showcased a commitment to excellence by transforming current out-of-date presentations, including the Explorer Solutions Investor and Client Deck, staff onboarding presentation and other company presentations.• Researched and contributed to the Township of Severn Economic Development report, analyzing economic and market trends at regional, provincial, and federal levels.• Played a pivotal role in crafting a detailed marketing strategy, both internally and externally, addressing communication objectives, brand placement, tone of voice, and opportunities. Show less

Kuwait

Ensure brand identity is reflected consistently in all marketing material as set out by company’s corporate identity. Liaise with relevant stakeholders such as PR agencies to create annual brand marketing strategies around new commercial products, services, and routes. Guarantee successful delivery of marketing campaigns by providing briefs, hosting review sessions, and ensuring manager’s approval. Collaborate with advertising team to resolve daily requests around campaign delivery. Maintain… Show more Ensure brand identity is reflected consistently in all marketing material as set out by company’s corporate identity. Liaise with relevant stakeholders such as PR agencies to create annual brand marketing strategies around new commercial products, services, and routes. Guarantee successful delivery of marketing campaigns by providing briefs, hosting review sessions, and ensuring manager’s approval. Collaborate with advertising team to resolve daily requests around campaign delivery. Maintain company image archive by supporting photographers and videographers with creating storyboards, directing on-site shoots, and approving final products. Coordinate with social media, digital, and publication teams to confirm accurate social, website, and magazine content. Partner with company owned media channels and media practitioners to support accurate distribution of advertising spend. Organise experiential and sponsorship events to market corporate news, product launches, and promotional campaigns. Supervise launches of new flight routes and oversee production of onboard marketing material. • Led company rebrand from inception to execution together with Dubai based brand agency, Superunion, and supervised entire branding of airline terminal.• Contributed to company net profit increase of over 100% from previous year. • Spearheaded creation and launch of company mascot, Capt. Zak. Show less

Kuwait

Broadened understanding of local and international advertising sectors in aviation as company representative. Cooperated with Marketing and Communications Manager to handle top priority projects. Evaluated market research and crafted innovative, competitive solutions to enhance marketing initiatives. Organized exceptional internal and external corporate sales events. Planned briefing and review sessions with relevant stakeholders. Guaranteed accurate and timeous supplier quotes. Approved all… Show more Broadened understanding of local and international advertising sectors in aviation as company representative. Cooperated with Marketing and Communications Manager to handle top priority projects. Evaluated market research and crafted innovative, competitive solutions to enhance marketing initiatives. Organized exceptional internal and external corporate sales events. Planned briefing and review sessions with relevant stakeholders. Guaranteed accurate and timeous supplier quotes. Approved all marketing campaign material prior to distribution. Liaised with cross-departmental teams to guide project collaboration. Facilitated sponsorship meetings and managed advertising queries. Assisted social media team with content calendars and identifying industry relevant content.• Optimized project management and branding budget of over $5M.• Organized multiple external events such as additional aircrafts in Dubai and Beirut. Show less

Directed advertising for large financial clients including The National Bank of Kuwait, KAMCO, KMEFIC and Markaz. Drafted creative briefs and marketing reports. Collaborated with clients to ensure exceptional local and international advertising material such as films and images. • Instrumental in successful launch of NBK’s youth campaign.• Received two gold and one silver award on behalf of Caviar International for successful TV campaign launch at Kuwait Advertising Arab awards.

Kuwait

Liaised with creative professionals to ensure creation of successful advertising material. Drafted quotes, contracts, bids, and other documentation on behalf of financial clients, including Al-Ahli Bank of Kuwait, Kuwait & Middle East Financial Investment Company, and more. Led quality checks on all film and photoshoots. • Acted as company representative in collaboration with international film crews, producers, directors, and other specialists.