Search Engine Marketing Specialist (Seo/ Ppc)
• Manage, develop, and execute paid search campaigns (PPC) within Google ads• Plan and develop SEO strategies while continuously monitoring performance• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Work closely with Digital Content Specialists to ensure SEO recommendations and tactics are strategically incorporated into website content• Analyze technical SEO issues and provide best practices to improve site indexing, ranking and site speed