Abdullah Arshad Email & Phone Number

Selangor, Malaysia

Malaysia

Serdang, Selangor

Serdang, Selangor, Malaysia

Reporting directly to the Vice Chancellor and Director of Corporate Strategy and Communications, responsible for overall strategic planning, risk management, marketing, branding and corporate communications. Main Duties and Responsibilities:Provide support to the strategic issues management process, coordinate, identify and assess strategic issues, lead and/or participate and/or facilitate strategic discussion and where necessary, manage strategic initiativesConsolidate section plans, identify critical issues/opportunities and develop strategic recommendationsProvide support to the Director of Corporate Strategy and Communications, on an as needed basis, prepare for the quaterly reports and annual report on status of university strategic planningManaging the design, monitoring and reporting of key performance indicators and university ranking Provide information and analysis ensuring fullest use is made of internal and external data sets Ensures effective and efficient operation of the major section in corporate strategy and communications (strategic management and business intelligence, risk management, corporate communication, international relations, branding and marketing) by coordinating section plans, goals, and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment.Supervise the section staff and coordinate work so that to maximize their growth, efficiency and management of planning

To co-ordinate and support corporate planning and performance management activities in line with University strategic objectivesMain Duties and Responsibilities:This role reports directly to the Vice Chancellor and works closely with other members of the UPM Senior Leadership, including the Deans, Directors, and the Head of Departments. The prime responsibility of this role is to develop, evaluate and disseminate UPM’s strategic plans in conjunction with the Senior Leadership and in line with university objectives. In parallel with UPM’s corporate plan it is also the responsibility of the Head of Corporate Planning Division to manage, analyze and report on the university ranking performance, value management and academic accreditation for the University Management Committee. To work with Deans of Faculties and Directors of Institutes to facilitate and maximise engagement with the strategic planning processTo provide senior level support for the development of strategic planning including the provision of information, analysis and advice to Faculties, Schools, Services and top management, ensuring fullest use is made of internal and external data setsTo chair and participate in working groups and committees as required

Responsible for overall communications, marketing, protocol, event management, external relations, media relations, web and new media, publications, photographic services and branding activity for the University. The Head of Marketing and Communications represents and promotes the University, increasing its visibility and supporting the institution’s mission, vision, and goals. In addition to leading the University’s central team of marketing and communications professionals, The Head of Marketing and Communications Division provides strategic direction and coordinates marketing and communications produced by other academic and administrative units.Main Duties and Responsibilities1. Leads and directs the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with all University departments.2. Develops and executes a comprehensive, long-term and proactive University-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations of the University.3. Serves as the University’s brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation.4. Plans and oversees the design and production of all marketing, public relations, and advertising products.5. Ensures effective and efficient operation of the major units in University Relations (University Communications, Publications, Web and New Media, International Relations, Photographic Services, and Event Management, Crisis Communication, Media Relations) by coordinating unit plans, goals, and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment.

As a Division Head, I am responsible of making sure that division functions are performed in line with the vision and mission of the university. These functions include:• Protocol• Public Complaints• Networking• Corporate Publication• Media & Publicity• Promotion and MarketingApart from the said functions, I am also responsible in creating effective communication with clients both inside and outside of the University. The relation must be formed with objectives of providing identity, reputation, and a positive image towards the University.I am also need to prepare a strategic environment in ensuring main functions of the University including teaching, research, and professional services can be highlighted to the public through a diverse of activities.

Responsible for managing the news function, which includes an online news site and digital publications; maintaining a proactive media relations program; assisting the Vice Chancellor in publicizing the university; and in assisting in the management of day-to-day operations of the Corporate Communications Office. Develop and execute an overall communications and media relations plan, and manage a staff that handles internal and external communications activities.

Bachelor'S Degree, Agricultural Sciences

One of the three founding faculties of University Putra Malaysia, the Faculty of Agriculture is the foremost agricultural knowledge centre.

High School