Abdullah As-Ad Email & Phone Number

• Managing end-to-end lifecycle of these products:
• Campaign Management System: 360° solution for managing campaigns, from cohort management to campaign communications and incentive disbursement. 6000+ targeted micro campaigns for bKash customers launched annually.
• Statement Engine: Serving filtered, on-demand statements and summarized reports to 700K+ bKash merchants and 70mn+ customers.
• Merchant lifecycle management tool: Building a system for managing merchant performance, promotions and communication.

Dhaka, Bangladesh

• Managed two digital services – Game Plan, a fantasy sports app, and MyPush, a push advertising service, as well as working on expanding gaming portfolio of Robi
• Managed end-to-end product development, growth and overall PnL of services in portfolio
• Ensured 80% quarter-on-quarter revenue growth for Game Plan through growth initiatives
• Brought in BDT 1mn+ ARR for MyPush with new business initiatives

• Led AKASH Lite Plus launch project, launching the product in 15 days; pack, used by 110K+ subscribers
• Launched optimized UI for AKASH STBs across 5 set-top boxes
• Worked in core team launching MyAKASH app, worked in UX and Loyalty Points

• Worked with Product Development team
• Carried out quality analyses of AKASH services
• Prepared and managed documentation for product launches

Taught Mathematics and Analytical ability for DU IBA admissions

Dhaka

- Worked in content planning for BBF magazine- Managed pool of 7+ writers