Abdullah Bakarman Email & Phone Number

Saudi Arabia

Riyadh, Saudi Arabia

Al-Riyadh Governorate, Saudi Arabia

- Team member of SBC channel Development and launch.- Develop catchup and VOD services for SBA channels and radio.- Team leader of the project of converting SBC to SBA and re-branding of Al Saudia and Al Ekhbarih channels - Team leader of #غصب campaign- Team leader of September programs launch campaign. - Reorganize the digital marketing department.- Simplify the process of the commercial department that leads to increase in the revenue of the Authority.- Start a partnership agreement with Governmental entities that stopped the free aired materials and increasing the quality of programs of the channels.

Saudi Arabia

- Actively participating to Makarem brand’s development and brand’s story, as well as all communication tools to facilitate brand’s unique entity as per approved core concepts- Developing, coordinating and overseeing the marketing efforts on behalf of Makarem and its business units- Developing, implementing and directing the collection of measurements of success of Makarem marketing efforts, on line of the brand’s story- Designing, implementing and facilitating annual marketing plan and relevant budgets (corporate and business units)- Spearheading company-wide and cross-promotional marketing initiatives- Driving and overseeing major creative and design initiatives, including providing creative direction- Overseeing the design and use of the Makarem policies and strategy Web site- Developing, aligning all Makarem marketing and communication policies at all levels: corporate and business units- Ensuring that all types of communication properly implement approved strategy and policies (i.e. commercial, human resources, internal and external)- Supporting the development of an ‘Employer brand’- Planning and supporting Makarem marketing operational budgets- Developing, coordinating and overseeing the marketing efforts on behalf of each Makarem property- Overseeing the brand strategy, identity and conception of new businesses to successfully launch new business units- Identifying opportunities to cross-market properties and to apply marketing learnings across businesses- Coordinating marketing spending across properties and identifying opportunities to maximize resources- Supporting and facilitating the development and implementation of existing properties marketing plans and strategic brand evolution plans- Overseeing development of properties’ marketing budgets- In partnership with Makarem Corporate Sales Department, leveraging the value of the Makarem brand and resources to better and more cost effectively support each properties (i.e.

Saudi Arabia,Riyadh

- work closely with all internal departments & support teams, including product developers, researchers and creative agencies to make sure the company brand values and image are followed- Monitoring brands performance & sales. - Developing needed strategies and initiatives to maintain & stimulate the growth of brands - Conducting all needed analysis and reviews from local & global markets & trends, and monitoring category & competition performance to confirm plans & ensure market leadership - Developing and executing all needed communications & engagement activities to support the brands short-term & long-term objectives - Managing various projects from innovations to tactical campaigns.- Looking at the pricing of products and analysing the potential profitability.