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Abdullah Farooq Email & Phone Number

Head of Market Research at SRMG
Location: Riyadh, Saudi Arabia 11 work roles 2 schools
1 work email found @aweresearch.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Market Research
Location
Riyadh, Saudi Arabia
Company size

Who is Abdullah Farooq? Overview

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Abdullah Farooq is listed as Head of Market Research at SRMG, a with 2104 employees, based in Riyadh, Saudi Arabia. AeroLeads shows a work email signal at aweresearch.com and a matched LinkedIn profile for Abdullah Farooq.

Abdullah Farooq previously worked as Senior Research Manager at Awe Research and Research Manager at Ipsos. Abdullah Farooq holds Master Of Business Administration (Mba), Marketing from University Of Management And Technology - Umt.

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{first}.{last}@aweresearch.com
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Profile bio

About Abdullah Farooq

With over a decade in the marketing research field, my expertise lies in unearthing actionable insights to drive client strategies at Awe Research. My mission is to provide solutions that not only meet but exceed client expectations. My competencies encompass a deep understanding of marketing dynamics, which I leverage to align with the company's vision. I pride myself on my ability to bring diverse perspectives to the table, fostering an inclusive environment that resonates with our organizational culture.Since joining Awe Research in July 2022, I've been at the helm of consumer research, managing our largest client account in KSA. My role involves understanding intricate business needs, leading projects, and identifying new opportunities to promote our research services. My hands-on approach in managing key research processes and administrative systems, combined with my skills in communication and analysis, has enabled me to contribute significantly to the strategic research framework that guides our company's practices and policies.

Listed skills include Advertising Research, Survey Design, Management, Teamwork, and 13 others.

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SRMG
Srmg
Head of Market Research
Riyadh, SA
Website
Employees
2104
AeroLeads page
11 roles

Abdullah Farooq work experience

A career timeline built from the work history available for this profile.

Head Of Market Research

Riyadh, Sa

Senior Research Manager

Current

Riyadh, Saudi Arabia

• Understudying client’s business needs and proposing them the best solution for the study types including Customer Satisfaction, Brand Health Tracking, U&As, Triggers and Barrier Studies, Concept and Product Development, Pricing Testing, Segmentation and Brand Equity Analysis • Managing all aspects of consumer research as project lead for the biggest client of the company in KSA• Manage the effective running of key research process and the administrative systems• Proactively… Show more • Understudying client’s business needs and proposing them the best solution for the study types including Customer Satisfaction, Brand Health Tracking, U&As, Triggers and Barrier Studies, Concept and Product Development, Pricing Testing, Segmentation and Brand Equity Analysis • Managing all aspects of consumer research as project lead for the biggest client of the company in KSA• Manage the effective running of key research process and the administrative systems• Proactively identify and follow-up on new opportunities for promoting and marketing the sale of the company’s research services to external clients• Oversee the effective management of designated external projects including customer liaison, regular and systematic evaluation of service quality, cost effectiveness and customer satisfaction Show less

Jul 2022 - Present

Research Manager

Riyadh, Saudi Arabia

• Managing all aspects of consumer research as service line leader of Marketing strategy and Understanding (MSU) domain in KSA• Managing and overseeing day to day activities of designated teams in KSA and Jordan in terms of their workload, giving feedback on their project deliverables, assigning them new tasks and helping in solving their research & administrative problems/bottlenecks • Updating management with current business dynamics, running projects, pipelines and potential… Show more • Managing all aspects of consumer research as service line leader of Marketing strategy and Understanding (MSU) domain in KSA• Managing and overseeing day to day activities of designated teams in KSA and Jordan in terms of their workload, giving feedback on their project deliverables, assigning them new tasks and helping in solving their research & administrative problems/bottlenecks • Updating management with current business dynamics, running projects, pipelines and potential opportunities on weekly basis • Actively contribute to the development of the strategic research framework which drives the company’s research practices and policies• Manage the effective running of key research process and the administrative systems• Proactively identify and follow-up on new opportunities for promoting and marketing the sale of the company’s research services to external clients• Oversee the effective management of designated external projects including customer liaison, regular and systematic evaluation of service quality, cost effectiveness and customer satisfaction Show less

Oct 2021 - Jul 2022

Account Manager

Riyadh, Saudi Arabia

• Responsible for managing relationships with key accounts in the KSA• Responsible to translate data into compelling stories, manage account project activities, and nurture relationships with our clients through day-to-day interaction• Managing day to day account activities, partnering across departments to ensure smooth delivery (Activities include logic checking deliverables, creating shells for analysis, invoicing, uploading database forms, managing timelines, ad hoc requests)… Show more • Responsible for managing relationships with key accounts in the KSA• Responsible to translate data into compelling stories, manage account project activities, and nurture relationships with our clients through day-to-day interaction• Managing day to day account activities, partnering across departments to ensure smooth delivery (Activities include logic checking deliverables, creating shells for analysis, invoicing, uploading database forms, managing timelines, ad hoc requests) • Crafting compelling stories, working with my Account Lead to translate data into insights that address key client business issues• Presenting findings to internal team for learning and development; support client presentations• Interacting with clients on a day-to-day basis, professionally responding to client needs, questions, solving business problems that drive client satisfaction Show less

Nov 2019 - Oct 2021

Research Manager

Yougov Aftab

Lahore, Pakistan

YouGov•Managing overall portfolio of YouGov in terms of its panel, operations and marketing in Pakistan•Liaising with YouGov global teams including panel development & management, operations, scripting and data processing on daily basis for ongoing and potential online researches•Assisted YouGov in developing and managing online panel/community for conducting online market research surveys in Pakistan•Responsible for managing all YouGov related activities in Pakistan, from… Show more YouGov•Managing overall portfolio of YouGov in terms of its panel, operations and marketing in Pakistan•Liaising with YouGov global teams including panel development & management, operations, scripting and data processing on daily basis for ongoing and potential online researches•Assisted YouGov in developing and managing online panel/community for conducting online market research surveys in Pakistan•Responsible for managing all YouGov related activities in Pakistan, from sharing the YouGov’s credentials, presentation to clients, project planning and execution•Monitoring day to day data uploaded on BrandIndex (YouGov’s brand health tracking solution for different sectors) and its analysis for different sectors and brands •Planning and launching engagements surveys for keeping online panel active and responsive•Sharing all YouGov material with clients for answering their queries regarding YouGov solutions including Omnibus, Field & Tab, Custom and Profiling and BrandIndex•Responsible for the day to day management of a range of customer accounts and the first point of contact for these accounts - ensuring that customer expectations are managed and fulfilled•Develop effective working relationships within team, other functions and clients•Working with senior managers and directors to win new work from new and existing clients and proactively identify new business opportunities in terms of research services•Work with team from the stage of client briefing to the final stage of report writing and presentation of results •Provide comprehensive analytical support to clients, ensuring client satisfaction, positive business results through objective setting value tracking•Working with assigned and prospective clients, achieve optimal revenue goals through maximized product sales and servicing•Use and expand market knowledge by staying up to date with current trends•Effectively communication with clients to negotiate existing and new business opportunities Show less

Jul 2018 - Oct 2019

Deputy Research Manager

Yougov Aftab

Lahore, Pakistan

To manage relationships with assigned and potential clients resulting in achieved revenue target and customer satisfactionCore Responsibilities: • Responsible for the day to day management of a range of customer accounts and the first point of contact for these accounts -ensuring that customer expectations are managed and fulfilled• Develop effective working relationships within team, other functions and clients• Working with senior managers and directors to win new work from… Show more To manage relationships with assigned and potential clients resulting in achieved revenue target and customer satisfactionCore Responsibilities: • Responsible for the day to day management of a range of customer accounts and the first point of contact for these accounts -ensuring that customer expectations are managed and fulfilled• Develop effective working relationships within team, other functions and clients• Working with senior managers and directors to win new work from new and existing clients and proactively identify new business opportunities in terms of research services• Work with team from the stage of client briefing to the final stage of report writing and presentation of results • Directly involved in planning and managing resources effectively, including financial budgets for the research projects• Provide comprehensive analytical support to clients, ensuring client satisfaction, positive business results through objective setting value tracking• Working with assigned and prospective clients, achieve optimal personal revenue goals through maximized product sales and servicing • Use and expand market knowledge by staying up to date with current trends and events• Answer client queries, prepare and conduct presentations and deliver product training• Effectively communicate with clients to negotiate existing and new business opportunities• Presenting final findings reports to clients Show less

Jul 2017 - Jun 2018

Senior Research Executive

Tns Aftab

Lahore, Pakistan

To manage relationships with assigned and potential clients resulting in achieved revenue target and customer satisfactionCore Responsibilities: • Responsible for the day to day management of a range of customer accounts and the first point of contact for these accounts -ensuring that customer expectations are managed and fulfilled• Develop effective working relationships within team, other functions and clients• Working with senior managers and directors to win new work from… Show more To manage relationships with assigned and potential clients resulting in achieved revenue target and customer satisfactionCore Responsibilities: • Responsible for the day to day management of a range of customer accounts and the first point of contact for these accounts -ensuring that customer expectations are managed and fulfilled• Develop effective working relationships within team, other functions and clients• Working with senior managers and directors to win new work from new and existing clients and proactively identify new business opportunities in terms of research services• Work with team from the stage of client briefing to the final stage of report writing and presentation of results • Directly involved in planning and managing resources effectively, including financial budgets for the research projects• Provide comprehensive analytical support to clients, ensuring client satisfaction, positive business results through objective setting value tracking• Working with assigned and prospective clients, achieve optimal personal revenue goals through maximized product sales and servicing • Use and expand market knowledge by staying up to date with current trends and events• Answer client queries, prepare and conduct presentations and deliver product training• Effectively communicate with clients to negotiate existing and new business opportunities• Presenting final findings reports to clients Show less

Jul 2016 - Jun 2017

Research Executive

Tns Aftab

Lahore, Pakistan

• Project Budgeting for determining the final Cost Per Interview (CPI) by including all costs of field operations, data processing and analysis • Sharing the core Key Performance Indicators (KPIs) with client on monthly basis followed by a comprehensive quarter and final annual report, containing Current Market Scenarios and factors affecting brand’s performance on the basis of Brand Health Parameters • Developing questionnaires for PAPI and script for CAPI field works on monthly basis… Show more • Project Budgeting for determining the final Cost Per Interview (CPI) by including all costs of field operations, data processing and analysis • Sharing the core Key Performance Indicators (KPIs) with client on monthly basis followed by a comprehensive quarter and final annual report, containing Current Market Scenarios and factors affecting brand’s performance on the basis of Brand Health Parameters • Developing questionnaires for PAPI and script for CAPI field works on monthly basis • Drafting Research Proposal containing the Research Objectives and mandatory research design and implications• Developing the Project Timelines, Field Plan, Data Mining and Punching Plans with Client and all Concerned Departments and Liaising with them in order to get the things done as planned• Data analysis for reporting market & consumer insights and trends to be included into the final & quarter reports for gauging the overall impact of all brand health parameters on consumer’s brand awareness, usage and satisfaction Show less

Jan 2014 - Jun 2016

Client Service Executive

Lahore, Pakistan

• Providing all Kinds of Below the Line (BTL) and Point Of Purchase(POP) Advertising Products & Services to Numerous Clients from Various Sectors • Meeting And Liaising With Clients to Discuss and Identify Their Out of Home Advertising Tactics Implementation from the Receiving of Client’s Orders to the Invoicing Against all Delivered Products and Rendered Services with an Assurance of Necessary After Sales Services • Acting as a Link between the Client’s Marketing & Brand Team and… Show more • Providing all Kinds of Below the Line (BTL) and Point Of Purchase(POP) Advertising Products & Services to Numerous Clients from Various Sectors • Meeting And Liaising With Clients to Discuss and Identify Their Out of Home Advertising Tactics Implementation from the Receiving of Client’s Orders to the Invoicing Against all Delivered Products and Rendered Services with an Assurance of Necessary After Sales Services • Acting as a Link between the Client’s Marketing & Brand Team and all Concerned Internal Departments by Maintaining Regular Contact for Ensuring Effective Flow of Communication Show less

Sep 2011 - Dec 2013

Management Trainee

Four Brothers Group

Lahore

Sep 2010 - May 2011

Intern

Lahore, Pakistan

• Preparation, Formation and Compilation of Numerous Sales Reports• Assisting the Regional Sales Manager, Sales Coordinator and Consumer Sales Executive While Performing Their Daily Tasks and Responsibilities

May 2010 - Jul 2010
2 education records

Abdullah Farooq education

FAQ

Frequently asked questions about Abdullah Farooq

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What company does Abdullah Farooq work for?

Abdullah Farooq works for SRMG.

What is Abdullah Farooq's role at SRMG?

Abdullah Farooq is listed as Head of Market Research at SRMG.

What is Abdullah Farooq's email address?

AeroLeads has found 1 work email signal at @aweresearch.com for Abdullah Farooq at SRMG.

Where is Abdullah Farooq based?

Abdullah Farooq is based in Riyadh, Saudi Arabia while working with SRMG.

What companies has Abdullah Farooq worked for?

Abdullah Farooq has worked for Srmg, Awe Research, Ipsos, Kantar, and Yougov Aftab.

How can I contact Abdullah Farooq?

You can use AeroLeads to view verified contact signals for Abdullah Farooq at SRMG, including work email, phone, and LinkedIn data when available.

What schools did Abdullah Farooq attend?

Abdullah Farooq holds Master Of Business Administration (Mba), Marketing from University Of Management And Technology - Umt.

What skills is Abdullah Farooq known for?

Abdullah Farooq is listed with skills including Advertising Research, Survey Design, Management, Teamwork, Questionnaire Design, Data Analysis, Quantitative Research, and Customer Insight.

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