• Manage a full profitable sales department with 400M USD turn over revenue & 5.2 million Sub base • Develop all the strategic sales plans with new long term approaches • Expand touch points footprint all over the country through various cost effective initiatives.• Actively contribute in shaping SIM registration law and regulations throughout several meetings/ suggestions to the telecom regulator authority. • Define/ implement acquisition & retention strategies to amplify market share nationwide throughout all segments.• Build/ implement productive business relationship with existing business partners as well as key account customers and prospects • Collate market intelligence on rival moves and market trends to assure the best shape of the organization strategies.• Prepare and ensure compliance to Sales budgets to maintain organizational bottom lines.• Optimize available resources and streamline processes to reassure best outputs.• Structure/ Tailor commission schemes to assure preeminent stimulation of business partners’ performance.• Monitor performance of team members and conduct productivity enhancement feedback sessions on regular basis to avoid any deviation from the preset strategy.• Conduct need based training sessions for team members based on identified training gap analysis for each individual of direct subordinates. • Enhance client satisfaction through prompt resolution of issues and qualitative service delivery through the various touch points.

- Contributed in turning arround the operations towards positive EBITDA to facilitate its merge. - Complemented S&D model transformation.- Established an end to end distribution strategy to sustain products availability on retail level that is arround 60 K+ PoSs islandwide.- Setup an appropriate control measurements through utulizing Sales Force Automation tool.- Enhanced Quality of Sales by 12% within the first 6 months through a progressive multi slabs revenue share scheme- Launched a new digital app to streamline voice and data opt-in - Increased gross figures by almost 30% MoM.

• Managed the partner’s operations with deep focus into stock movements, ordering, reporting and financial reconciliation including distributors and retailers commission payment process that gets to 0.5 M $ a month.• Controlled OPEX budget to maintain that expense is related according to positive directions and meeting company objectives.• Handled partner’s financial issues and all other semi-technical issues.• Defined & implemented sales strategies with an emphasis on maximizing revenue and profitability.• Monitored performance against objectives and targets of average 20 M $ a month.• Maintained positive customer relations, promoting and effectively positioning company• Tailored and fine tunned distributors and retailers commission scheme to maximize Etisalat Afghanistan market share and boost monthly acquisition figures.

• Initiated a new SIM registration procedure that copes with Afghanistan unstable security and political circumstances and doesn’t hamper the organizational strategy of massive acquisition.• Setup the trade commission schemes for Scratch Cards, SIM in coordination with external business international consultant (mckinsey and Booz & co.)• Developed direct, indirect and corporate sales process, working instructions and work flows that are being used as operation manual by the sales force.• Foretasted, presented and managed the sales dep. Budget (new projects, headcount, CAPEX, OPEX) of an average of 12:15 M $ a year.• End to End execution, analysis and KPI reporting to top management.• Managed all commercial projects such as Flagships rollout, SIS, EVD, MFS and SIM registration• Chaired several negotiation committees of procuring IT equipment, flagships furniture, queue management system, acrylic signs and etc.

Fully responsible for all Mobinil alliances with other companies (Carrefour Hypermarkets, Ring For mobile Services, Connect for Mobile Service, Khadamaty for society services).Supervise all Mobinil employees who are working in the above alliances.Provide all the above mentioned alliances with all Mobinil products.Ensure the presence of Mobinil branding & BTL materials in all the alliances outlets.Tailor special offers for Mobinil products (Bundles, USB modems), get all the required approvals ready before launching the new offers Ensure all Mobinil services (bill payment, SIM swap, MNP) are working properly at the partner outlets.

CSR