Leading Marketing department & activities that include market research, analysis of marketing mediums, advertising and promotional campaigns.Responsible for planning & execution of Marketing campaigns (ATL & BTL) to support sales plan.Successfully launched West Marina, Al Baari Residencia , West Marina Cottages & Villas , Marina Sports City , Lahore Entertainment City, Al Aziz Residencia and Marina Sports City Residencia

Managing overall marketing activities in accordance with sales strategy that include market research, analysis of sales & marketing trend, advertising and promotional campaignsMaintaining and establishing relationship with strategic partners to boost sales

Responsible for strategic execution of 360° degree (ATL & BTL) marketing campaignsPlanning and organizing sponsorships, expos, seminars & events for brand awareness Finalization of material and mediums for publishing & production of marketing collateral like brochures, flyers, newsletters, booklets & corporate giveaways.Managing dealer network for marketing & serving as media liaison for the group.

Marketing & Business Development

* Corporate Sales coding, end of line Packaging and isnpection (videojet , loma )* Training* Direct Marketing* PR Events* Product Training * Exhibition

The most fascinating part of my internship was working in Business Development department of Descon Integrated Projects Limited (DIPL) Pakistan, Lahore. During my six weeks of Internship I was rotated in various departments of DIPL and my supervisor gave me different assignments related to those departments. In my first week of internship, I was placed in the Business development department and got the introduction of descon’s business and its competitors in India, Middle East and U.A.E. Our supervisor also told me about the value chain of Descon. Before I came to Descon I didn’t have any idea about descon’s marketing process that either it’s B to C marketing or B to B, but as soon as I started my internship, I realized that its B to B marketing because Descon provides it’s EPC, E and EP services to different other engineering “companies” who are not capable to make engineering designs and also provides procurement (equipment’s for construction) and construction services to many companies. Here, I realized how to “work smarter than work harder”.My field of interest is marketing but it was also my desire to know about working in finance department so the task also given to me by my supervisor was to make capital budgeting (NPV) model of JDW power (pvt) Ltd on Microsoft excel sheet. In this task, I learnt that how NEPRA (National Electric Power Regulatory Authority) makes weighted average schedule based on different energy charges and on capacity purchase prices and find out NPV of total project life with the help of weighted average schedule.The other tasks given to me was to make excel sheet of all hydro power and coal projects in Pakistan and to list all the information related to the project’s duration, cost, status, funding sources, price/MW in million and to further comment on them. This task increased my data searching skills.