Summer Intern
Lahore, Punjab, Pakistan
1. Understanding the Organizational Hierarchy & Culture of Marketing & Sales Department.2. Studying the Mitchell’s products, inventory, SKUs and product packaging that is Cartons & Trays.3. Conducting a CLT (Consumer Like Testing) between Golden Mist Marmalade and Golden Apple Jam.4. Visit to sub distributory in Barkat Market Lahore named as S.R Traders to know about Pre-Selling, Sales Force software (SAP) and Supply of Products in GT.5. Pre-selling with the Mitchell's salesman in the General Trade (GT) in Nadirabad, Firdous Market, Walton and Upper Mall.6. Pasting POSMs (Point of Sales Materials) in the General Trade (GT).7. Getting the difference between SKU and Brand.8. Price Comparison of Sauces and Jams in LMT & IMT with other competitors.9. Weight Comparison of Sauces and Jams in LMT & IMT with other competitors.10. Size Comparison of Sauces and Jams in LMT & IMT with other competitors.11. Observing the Promotional Activities and Aisles of competitors in LMT & IMT.12. Watching Ad Shooting for Mitchell’s Products with Chef Wardah.13. Writing Brand Pointers and Shout outs for Mitchell’s Products in Ad shooting with Chef Wardah.14. Comparative analysis of Mitchell’s Masalay ingredients with other competitors.15. Comparative Analysis of the Key Visuals of other brands with Mitchell’s products on social media platforms.16. Working on the innovative ideas to aide in the upcoming social media campaign of Mitchell’s based on AIDA model & brand development.17. Ecommerce Coding for Daraz with SKU Codes and SKU Names.18. Learned advanced excel formulas i.e. VLookup, Sumif, IfError, Count If and Data Validation etc.
