Proven track of identifying market opportunities and developing profit generating strategies as well as securing bottom line in a highly competitive market and business to Achieve above business target plan, grew the core business and improve the customer satisfaction score Set up regular operating mechanism for internal & external, regular evaluation of sales performance , mentor & coaching indirect sales team.- High portfolio KOL’s in the region, regional awareness & experience that enable the team to Successfully built strong relationship with KOL’s across the region. - Team building and membership by mentor & encourage internal and external sales , service & logistic members to have the best business outcomes to the customers.- Process improvement & collaborate with other internal functions to propose best solutions to Key accounts for productivity & performance.- Problem resolution in the critical situation internally and external to achieve organization G&O’s

- Working across boundaries to build collaborative relationships inside the organization for best outcomes. - Operationalized Digital tools implemented with indirect sales teams for regular business operations.- Skilled in forging and managing strategic and profitable partnerships with decision makers, team management and peers to maximize business development effort. - Direct / indirect mega deal negation for single / multi modality projects in the region – ( UAE - MOH /Bahrain -MKCC/Oman – ROP). - Penetrated key accounts that were historically competitor stronghold, opened new market to expanded GE Install Base. - Delivered outstanding business growth from harnessing business of existing GE Install Base ( Upgrade, replacement, Digital / connectivity Solutions)

- Develop & Execute the marketing and sales Business plans to ensure target achievements for LCS product Ranges.- Coaching & Leading ICP's sales force team in two regions to build up their Sales, Product & Marketing Capabilities.- Enriching personal qualifications and creating leadership calibers.- Built an excellent relationship with strategic partners & packagers to deliver differentiate solutions to fulfill customer needs.

Managed the activities of area sales managers. Establishing growth in Saudi Arabia and creating new opportunities in Gulf, Levant North and South Africa . Managing the sales force, monitoring distributors, drafting, planning and executing development strategies. Key Achievements:• Led MIC Business to Achieve OP and grow the core Business 30 % yearly. • Successfully build excellent relationship with KOL across the region.• Build an excellent relation with Global and EMEA Marketing team and with all level within the organization. • Penetrated key accounts that were historically competitor stronghold, and build our IB.Key Responsibilities: • Complex management of an extensive network of distributors across Middle East and Africa; managed to build remarkable partnerships with most of the distributors in the Region.• Strengthened the relationships with key stakeholders and customers in MEA and significantly enhanced the image of MIC Business. • Launched new procedures/products in the region • Fostered positive and long term relationships with partners, distributors, decision makers, and stakeholders• Collaborated with other Modality Leaders and ASM to develop tools that will strengthen our competitive position – differentiating our products, using all of the tools available in Europe and US and developed local tools.• Developed plans for high potentials to improve their business and technical skills.• Managing most aspect of sales Channels in MEA.• Meet financial / operating objectives including orders, revenue, contribution margin, and base cost control• Hired a high performance talent to cover Africa region for performance products

Managed to positioned MIC products in complex market such as Africa sub-Sahara and Levent countries. Establishing Premium product.Growth Platform business in the Saudi Arabia and strategically planning sustainable and stable future growth by driving developmental care messages to improve the product awareness. This encompassed managing the sales force, monitoring distributors, drafting, planning and executing development strategies. Key Achievements: •Led MIC products Growth Platforms to support sales to exceed business plan by 12 % and grow more than 35% over prior years•Successfully positioned product pricing strategy, above 20% recommended European Average selling prices, which resulted in exceeding Local Growth Profit and Systems Growth Profit•Presented MIC business in the most international and national symposiums as solution provider.•Bundle many promotions. •Penetrated key accounts that were historically competitor stronghold. Key Responsibilities: •Complex management of an extensive network of distributors across the region ; managed to build remarkable partnerships with most distributors in the region which resulted in increased market share and sales •Strengthened the relationships with key stakeholders and customers in the region and significantly enhanced the image of MIC in the market•Built awareness, educated and enticed infant Incubator target audience to seek medical assistance to their problems through planning and executing awareness sessions throughout key markets•Led and executed Business plan development and all the analysis and assessment required prior to finalization of business plan•Collaborated with other Sales Managers to develop tools that will strengthen our competitive position – differentiating our products, using all of the tools available in Europe and US and developed local tools•Developed plans for high potentials to improve their business and technical skills

Managed to grow MIC business sales 55%. introduced and positioned MIC Products in the MOH key accounts, institutes and Military in Saudi Arabia and strategically planning increase market share by gaining 7 points yearly. Established strong relation with KOL’s to became promoter for MIC products Key Achievements: • Launched MIC modality in Saudi Market• Established a positive relationship with KOL and significantly enhanced the image of MIC in the market• Successfully won a big tender and turn key projects• Exited Low performer sales rep and hired a high performance talent to cover Western & Southern area in Saudi.