Leading a growing portfolio of PKR 1 billion in health and general insurance

-Executing marketing strategies aligned with tech and supply side which increased the conversion rate by 2Xand enhanced the number of policies sold 300% YOY- Planning new product launches like corporate health and life insurance which contributed in increasing therevenue by 2X- Lead a team comprising of 5 which includes content strategist, paid marketing specialist and UI UX designers- Presenting pre and post campaign analysis to optimize future campaigns- Successfully launched multiple DVC campaigns which increased organic traffic by 40% YOY- Actively coordinating with marketing, tech, call center and agencies and executed more than 10 campaignsin 10 months- Brainstorming with team to create channel specific monthly plan Ie facebook, instagram, linkden,youtube,email,sms and radio campaigns.- Launched partner campaigns with Silk Bank, Sasta ticket, Ola Doc, Sehat Kahani and other relevantpartners which lead to an increase in revenue by 5% and 15% growth in the new customer funnel- Coordinated with partner insurance companies like Adamjee,EfU, Jubilee and UIC to get yearly marketingbudget and achieved the target by 115%- Successfully executed integrated marketing campaigns with top notch influencers like JunaidAkram,Karachi Vynez,Hira Attique and Safa in transit which increased leads upto 700% during thecampaigns

Assistant Manager – Marketing Planning Department-Designed and Deployed various ATL & BTL Activities for various product ranges- Managed Social media handles for Toyota Pakistan which required coordination with brand teams and agency- On boarded new digital agency with consensus of the brand team- Part of the core team for the new Fortuner launch, which planned the advertisement and launch of the vehicle- Deployed Print campaigns like dealer branding and brochures nationwide- Designed a dashboard for monthly Dealer KPI reporting for 45 Dealerships- Team lead at the 26 th Annual Dealer conference handling more than 5 agencies and multiple internal teams- Developed channel extension plan for upcoming areas till 2025- Successfully planned and launched 3 new Dealerships (each project worth approximately PKR 500 Million)- Conducted external and internal research on new potential areas of expansion- Monitored and implemented Toyota Standards at the new Sales channels- Collaborated with internal functional departments to design a facility guidebook- Developed an SOP for new dealership expansion project in line with Company expansion plans and newvariant introduction- Deployed the Company’s Formal Risk Management Structure in collaboration with Toyota Global Risk Network

1. Contributed in designing new campaign for the trauma and menstruation drug 2. Worked with outdoor salespersons and visited more than 50 doctors 3. Researched on the target market using information from surveys and drug books

1. Made bank reconciliation statements for more than 5 banks2. Managed distributor accounts worth more than 50 lac Rs3. Entered and budgeted expenses and revenues affecting cash flows

1. Dealt with customers to clear checks2. Managed and sorted cheques3. Assisted Customers and sorted their banking quarries4. Assisted credit mangers by visits to different plants and assessing customers5. Called potential clients