·        Fieldwork and Data Management·        Tracking survey fieldwork progress to ensure timely data acquisition.·        Resolving fieldwork bottlenecks including but not restricted to conducting data quality assurance, early warning reports to indicate problematic data fluctuations, survey vendor conflict resolution.·        Directing and supporting data quality assurance teams to ensure data consistency and integrity. ·        Preparing fieldwork instructions and conducting fieldwork briefings·        Coordinating with programming teams to finalize survey links, including conducting quality checks, and ensuring questionnaires are properly implemented into online surveys.·        Business Development and Innovation·        Preparing client pitch decks and supporting with client pitches·        Implementing new data products to improve client outcomes and create value for clients (Monthly customer satisfaction simulators and monthly market intelligence reports)·        Projects, Industries and Countries Managed·        Currently managing consumer insights research in 10 markets in the MENA region for a leading telecoms service provider on the following products:1) Brand Health Tracker (B2B and B2C)1) Customer Satisfaction Tracker (B2B and B2C)3) Individual and Household segmentation4) Retail Census and Retail Audits

• Managing client relationship to facilitate contract renewals.• Managing project timelines and coordinating team activities to meet stipulated deadlines.• Assessing SEO progress based on keyword ranking reports, website traffic data, and tracking user acquisition sources.• Developing online sales funnels based on Heat Mapping and A/B testing reports.• Realigning content strategy according to analysis outcomes and conducting quality assurance.

•Supporting transition from TV to digital broadcasting platforms based on competitor research.•Analyzing competitor digital traffic to determine sources of viewership, viewership behavior, and content consumption patterns. •Reporting research and analysis outcomes to assist with higher management strategy efforts.

• Managing and training data collection teams to support publication and research efforts.• Editing and proof-reading drafts to ensure analytic consistency and integrity.• Reviewing past literature to produce literature reviews and presenting findings to supervisors and research fellows.