Mitro, an innovative embedded finance platform, is revolutionizing the financial landscape. Founded in 2022 and proudly rooted in Bangladesh, Mitro empowers individuals, businesses, and vendors by providing instant credit access. Mitro's mission is to bridge payment gaps and give everyone control over their finances beyond traditional banking.🚀 Key Highlights:Market Impact: With a collective market size of $12 billion, Mitro addresses credit challenges for 180 million people and 8 (eight)million businesses.Seamless Solutions: Mitro's offerings, including Earned Wage Access (EWA) Solutions, Payroll Funding, and Financing Solutions, SME Business Credit Finance Investment Solutions, and SME Business Digital Deposit, seamlessly integrate into daily operations, benefiting over 50+ Businesses.Financial Inclusion: We’re reshaping the future by tackling the $2.8 billion credit gap, driving financial inclusion across Bangladesh.

Jamuna Future Park, Brand Marketing, Corporate Sales, Campaigns, Events, Activations, and Sponsorship Management, Mall Marketing and Engagement,

• Planning for segment-wise merchant business exploration. (i.e., E-commerce, Electronics, Travel & Tours, Lifestyle, Diagnostics, Digital Service, Restaurant, Cafe, Hospitals, Hotel, Retail Trade, and so on) • Onboarding and retaining over 2000 merchant clients, including 100+ top brands, and ensuring their satisfaction and loyalty with Nagad’s services.• Managing and supervising 30+ TMR officers to ensure the visibility and promotion of Nagad’s payment services through QR codes and PGW.• Coordinating with trade marketing and merchant clients to execute 30+ brand-wise campaigns and promotions (ATL, BTL, TTL) to increase Nagad’s payment transactions by engaging over 10 million end users.• Achieving assigned revenue targets of over 50 million with 15% MOM growth by planning and executing activities and initiatives at a granular level for large accounts.• Visiting potential & targeted merchant category. Offer merchant payment solution.• Meeting and exceeding goals & targets for merchant on-boarding & retention.• Monitoring daily merchant activities.• Visiting existing merchant clients, visibility check-up, capacity building & act forany support required.• Playing different roles in planning, co-ordination, process & policy implementation,promotion for long term business goals and sustainable merchant base.• Developing ideas for merchant campaigns, managing campaigns process &execution.• Arranging meeting with high valued clients. Conduct briefing session of paymentsolution and presentation.• End to end responsibility for merchant performance growth and activity.• Assessing merchant business and requirement, fit current solution and identifiedfurther development.• Merchant transaction analysis & month on month increment on transaction.• Identifying and resolving issues experienced by merchant clients by working withmultiple departments (i.e Sales Operation, Trade Marketing, Technology, Finance,Marcomm, Legal).

| Responsible for planning, arranging regular schedule to visit potential corporate keys, and other trade factors by contacting people and making appointments| Assigned for managing files, databases and office correspondence; planning, organising and reporting on administrative issues including overseas associations and dealing with high-level national and international officials| Responsible for plan, design and execute the Communication Strategy to engage external and internal audiences for promotion| Played an active role to oversee external & internal communications by identifying key stakeholders| Liaise with communications teams, digital and social media team to promote the brand| Nurture the relationship with the agencies/press to mobilize it as and Design content for a proactive media campaign and reactive media communications and execute media campaigns| Develop the media communication strategy and plan for the programme's/ projects/ activation's/ events| Assigned for drafting and vetting of Agreement / Deeds/ ISO/ Temos Certifications and other document of legal nature| Develop a suite of content, written and audio-visual, that is of high-quality, relevant and interesting to a variety of external and internal audiences, for multiple online and offline channels| Manage & use digital media, including social, to disseminate work, strategy, and key messages| Use a variety of tools, techniques to write, produce and disseminate communication materials| Develop the training, talk show, workshop, session guidelines and facilitate the training.| Responsible for creative media planning, and brand communication| Arranged travel plans, itineraries, travel reservations, and hotel accommodations for the client's, legal and planning trips, as well as those for executive visitors from abroad| Passed on/ relay messages of the MD's and supervisors during the absence in responding to urgent and essential internal and external communications.

| End to end project execution of health@connect card for Robi, Bangladesh Cricket Board (BCB), bKash, One Bank, City Bank, IDRA, iPay, EasyTrax and others.

Bangladeshi mobile phone operator Robi Axiata Limited launched life insurance coverage for its subscribers that are between 18 and 60 years of age.The coverage is free for subscribers that use minimum monthly airtime of BDT 250 (USD 3). The policy can be renewed every month with a maximum coverage of BDT 50,000 (USD 601). The launch instigated a total of 80,000 enrolments in the past two months and now reportedly enrolls 4,000 daily. A customer’s level of insurance cover, based on the accumulation of their previous months’ usage, is communicated to them at the beginning of the month by SMS. The insurance covers loss of life of the client due to accident or illness, and supports them in a difficult time by ensuring that claims are paid out within 3 days of receiving all documentation.This is a revolutionary product for Bangladesh, aiming to increase the penetration of insurance in the country several fold, and to increase loyalty amongst Robi’s 20m+ users.The launch of this service in Bangladesh also represents an exciting opportunity for BIMA to bring its experience from Africa in launching similar services to the Asian continent.As in its other markets, BIMA supports the mobile telecoms operator (Robi) by providing a technical platform and managing a distribution network for customer registration, training, customer care, marketing and support on claims administration.| Driving primary and secondary sales in line with the company’s growth target and visible to the consumer for the assigned territory.| Managing dream through providing support in distributors’ business planning and execution| Leading, developing and monitoring  field force to ensure sales target achievement| Spearhead the product availability and visibility through flawless execution of trade and merchandising activities in the market