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I began my career as an SEO specialist, managing clients' organic presence. At BBT Digital, my role progressed from independently handling SEO campaigns to leading a team of SEO specialists. I expanded into managing paid campaigns across Google and social platforms like Meta, creating a cohesive digital strategy.To help clients make data-driven decisions, I used Google Analytics to uncover actionable insights. I visualised performance data through Looker Studio dashboards, delivering clear, real-time reporting to demonstrate campaign impact. Collaborating with Communication, Design, and Development teams, I ensured we followed Web UI/UX best practices to optimise the user experience for both search engines and users.I also implemented conversion tracking via Google Tag Manager, setting up custom events to monitor user behaviour and fine-tune campaign performance. My expertise includes technical SEO audits, keyword strategy development, A/B testing, and building custom tags to ensure seamless tracking, reporting, and optimisation.