• Researching and analyzing consumer behavior, market trends, and competitor activity.• Establishing budgets, performance specifications, and sales estimates.• Developing and implementing strategies that resonate with the target market.• Planning & executing marketing initiatives including campaigns, events, sponsorships & CSR Programs. • Building brand awareness and increasing brand value and profitability.• Measuring and reporting on campaign performance and assessing KPIs and ROI.• Managing core ATL & BTL functions, also Collaborating with different teams.• Overseeing the production of advertisements, promotional materials, and mail campaigns.• Ensuring that messaging and marketing activities are aligned with brand and company values.• Leading and supervising a team of 3 (Senior Executive & Office) People and Selling 5+ SKUs.

• Carrying out market research to keep up to date with customer trends; analyzing the success of marketing campaigns and creating reports. • Supervising advertising, and product design marketing to maintain consistency in branding. • Developing strategies of marketing campaigns across print broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.• Establish performance specifications, cost & price parameters, market applications & sales estimates.Achievement:• Launched a new category of ‘Ready To Eat’ in the frozen food industry & under four new products under this category contributing 7% of the total sales.• Introduced a customized product-wise trade promotion and saved 4% expense from annual budget.• Launched e-commerce for Golden Harvest during the covid-19 pandemic & ensured sales growth.

Core Functions:• Adapt trade strategy for a target market• Plan & implement monthly trade promotion• Maintain trade integrity across all trade initiatives & communications• Manage a portfolio of products• Initiate & implement marketing schemes to push the product towards the dealers and distributors• Plan and execute all communications regarding trade channels• Develop marketing strategies and launch new products• Set prices for new products • Prepare & manage budget for advertise and promote• Analyze competitors and customers in detail • Participate in relevant events & activation• Asses segment wise brand demand • Manage events & activation in trade level• Conduct visibility drive of a brand in trade levelAchievements:• Successfully prepared and submitted two consecutive Trade Promotion Budget in 2019 & 2020• Introduced a customized product-wise trade promotion and saved 6% expense from the annual budget • Launched e-commerce for Golden Harvest during covid-19 pandemic & ensured smooth running of the business through e-commerce

Achievements: > Increased 4% sales nationally with launching 4 new products and adding another 2 products in the existing line in Ice Cream> Launched ‘ready to eat’ product in frozen category like ‘frozen tehari’ and successfully earned positive feedback from market> Increased 8% sales nationally through launching of 05 new products in Frozen Foods

• Launched ‘Good Knight Octa Guard’ mosquito coil &’aer’ air freshener in the market contributing a significant portion of total sales.• Planning, Budgeting & Executing ATL & BTL activities of Good Knight mosquito coil.

• As a Bangladeshi company introduced ‘Meperfluthrin’ active ingredient of mosquito coil approved by WHO by the name Eagle.• Launched Dish Washing Bar, Detergent Powder, Hand Wash aside from Pesticides & insecticides