Job Responsibilities:- Optimize website content and architecture to improve search engine rankings, traffic, and conversions - Conduct keyword research and analysis to uncover new opportunities to reach target audiences- Track SEO performance metrics and work cross-functionally to continuously improve results- Create and distribute reports on key SEO activities, rankings, and ROI- Collaborate with content creators and designers to optimize assets for search visibility - Monitor algorithm and search engine updates to identify the impact on rankings- Audit website infrastructure and recommend enhancements to site architecture, URL structure, page speed, etc.- Develop and execute SEO strategy in alignment with business goalsWhat I Do:- Drive organic growth, traffic, and conversions through technical and content SEO best practices- Uncover keyword opportunities through in-depth research and equip teams for content development - Provide visibility into SEO effectiveness via reporting on rankings, traffic, and ROI- Partner with cross-functional teams including content, web development, and product to optimize the website for search- Continuously monitor algorithm changes and refine approach to maintain/improve rankings - Audit site infrastructure and make recommendations to engineering teams to boost SEO- Develop and execute SEO strategies that generate incremental revenue and align with company goals