As an Associate Consultant, I bring a proven track record of exceeding many KPIs in dynamic and impactful projects. I've achieved remarkable success in the tourism entrepreneurship ecosystem, surpassing KPIs by an impressive 170%, effectively guiding the right audience to foster the growth of successful startups. Additionally, my contributions extended to shaping nationwide policies, notably playing a key role in developing a sabbatical policy across 11 sectors, exceeding KPIs by a substantial 250%.In my capacity as a team leader, I directed a team of 6 analysts, optimizing resources to deliver projects efficiently and ensuring project requirements were met with precision. My leadership skills were instrumental in achieving project success and enhancing overall team efficiency.Furthermore, I spearheaded strategic initiatives such as establishing a centralized Knowledge Management System (KMS), resulting in a remarkable 55% reduction in search time. My commitment to innovation also extended to automating executive decision-making processes, thereby streamlining operations and introducing efficiency to the workflow. With a focus on impactful results and process optimization, I am poised to bring valuable insights and leadership to complex analytical endeavors.

As a fellow in the Class of 2023 at Qimam Fellowship, I've been selected from a pool of 21K applicants to empower exceptional Saudi university students and contribute to their flawless educational journey.

In my role within the Core Team of Project1932, I develop creative solutions to enhance engagement by utilizing my skills in CX, innovation, and crowd engagement for a transformative fellowship journey.

As a member of LittleSib Fellowship Cohort 2, I received mentorship, personal development, management consulting, fundraising, and leadership skills to guide high-potential leaders in Saudi.

During my tenure as a Global Shaper Member at the Jeddah Hub, I participated in initiatives which aimed to address global challenges and deliver positive change.

During this apprenticeship with Strategy& Middle East, I improved my management consultancy skills and gained valuable experience in collaboration with Habeel Khailed from Strategy& (Part of PwC Network).

- Crafted compelling business development storylines and presentations.- Co-created the overall business development strategy.- Identified and developed new business opportunities and ad spaces.

- Crafted a 4-year transformation roadmap and growth plan for a family office navigating an IPO in the FMCG industry in Saudi Arabia.- Conducted extensive market research, utilizing surveys, focus groups, and competitor analysis to gain invaluable consumer insights.- Led monthly team sessions, introducing innovative concepts for company branding, marketing campaigns, and public relations, resulting in a substantial increase in client outreach and conversion rates.- Optimized operations, met deadlines, and managed budgets to ensure heightened productivity throughout the transformative journey.- Played a pivotal role in developing a groundbreaking ResTech industry digital product, leading to a private equity acquisition at an exceptional 400% valuation.- Managed the entire product development lifecycle, ensuring seamless alignment with business goals.- Generated impactful reports, highlighting key trends and providing strategic recommendations for informed decision-making.- Led a dynamic team, formulating and executing effective strategies for successful product launches, with a focus on enhancements in UX/UI and customer journey for heightened client engagement.

- Implemented two impactful marketing communication strategies and campaigns for Saudi Arabia football clubs, resulting in a 35% increase in brand engagement- Contributed to creating various proposals and RFPs, shaping their structure, storyline, and design

- Evaluated product performance data, customer feedback, and market trends to identify growth opportunities and areas for improvement. - Supported new product line extensions & partnerships along with rebranding on a brand level