- Managed one of the underdeveloped territories of Interior Sindh - Kamber Shahdadkot.- Delivered a remarkable double digit growth in volume across FMC portfolio.- Grew premium portfolio by +25% vs LY.- Established a sustainable 3x numeric distribution of premium SKUs vs LY. - Onboarded and trained a Tier-3 distributor in Territory HQ. - Developed two state of art distribution premises. - Expanded sales team by +20% vs LY. - Managed a team of 27 people divided across 3 different markets. Area & Regional Level Projects and Tasks:- Responsible for Area Sales Planning & Forecasting (22 Markets | 6 Territories).- Designed consumer mobility plans for New Category for the Region. - Led projects around the Non-Combustibles in Area. - Conducted training & development session for Area wide team. - Led national level projects in the Region and delivered remarkable results. - Received an Outstanding Talent Annual Rating.

Responsible for commercial accounts, cloud consumption, growth objectives for VIDIZMO, and technological partnership; organizations that are engaged in a strategic partnership, and my role is to ensure both organizations continue to build on that partnership by exceeding growth objectives.

VIDIZMO, a Gartner recognized Enterprise Video Content Management System, provides AI to businesses and solves video streaming, storage, and management challenges. VIDIZMO provides secure Video Management Systems that integrate with existing IT infrastructures and video conferencing systems such as Cisco, Polycom, Teams, Lifesize, etc. VIDIZMO is available as an on-premise or cloud of your preferred choice. VIDIZMO is leading the industry by incorporating AI and Cognitive services to improve the search and discovery within the video and the video platform.

Maped the non-traditional Export Manufacturers of Pakistan for Trade Development Authority Pakistan and IKEA Supply AG.

Campus Ambassador of Battle of Minds Global Challenge by BAT

• Team lead of Sindh & Balochistan Interns.• Trained salesmen on 8 steps of the sales call. • Carried an extensive research project on price compliance across all territories in Karachi. • Monitored the change in sales of all major products of the tobacco industry with the help of primary data.• Monitored the change in pre and post-budget consumer demand and off-take. • Monitored the trade marketing and branding strategies of the competitor. • Monitored the factors influencing retailers push for major products. • Carried strategic activities to achieve +90% availability of two of the major brands in a territory. • Observed the day-to-day functions of the depots.

• Analyzed the corporate brand in the market compared to its competitors.• Examined its brand architecture to shape it according to the future needs of the company.• Designed different branding strategies and worked on brand management for its major subsidiary: Laila Essa UAE.

The idea behind this eCommerce store is to make gifting fun. Currently, we have three products which are:•Text Potato•Photo Potato•Birthday PotatoWe made 5 non-f&f sales within the first 24 hours. Potato Express description: University students can send potatoes to their friends either to make them smile or to annoy them. These gifts can be anonymous too - it depends on the sender.

• Designed a business model to target middle and lower middle class of students and white collar people. • Sold 13 pairs of shoes in first week to people living in different regions of Pakistan through social media marketing• Managed the cash cycle • Inventory Management• Social Media Marketing• Product Photography• Logistics • Graphic Designing• Sales development

• Managed a budget of 1.3 million PKR• Raised sponsorship of 400,000 PKR• Vendor Management• Event Management