Innovative UX/UI Designer with a unique background in Structural Engineering and Graphic Design, specialising in creating user-centric designs that drive meaningful social impact. I transitioned into tech to harness the power of digital design in creating impactful user experiences. Known for my experimental and innovative approach, I excel at transforming complex ideas into intuitive, user-friendly designs that improve user engagement and satisfaction. What defines me is my unique style and skillset, combined with a drive to create purposeful and ethical work.With 5 years of experience in brand identity design, including work for top-tier clients like UFC and Activision, I have consistently delivered designs that enhance brand recognition and user engagement. Proficient in industry-standard tools like Figma, Webflow, and Adobe CC, alongside coding languages that enable the development of high-impact designs, animations, and websites.As a current Marketing Manager, I am well adapted to working in fast-paced environments and meeting goals and tight deadlines. I hold myself accountable to the minute and I am strict on creating content that is of high value and quality.I've previously served as both President and Marketing Lead for student societies while pursuing my Civil Engineering Degree. These roles were significant in honing my leadership, technical, and interpersonal skills, offering invaluable experiences and opportunities. I love to surround myself with people, knowledge-sharing, collaborating, and helping others to elevate themselves.