- Leveraged BigQuery to identify top weekly new users by GMV, enabling development of a retention strategy for new users. Built chest leaderboards for top 100 D0 new users by GMV, driving 10% increase in user retention and 20% increase in GMV retention. Conducted A/B experiment by splitting users into control and test groups, validating the retention gains observed in the test group.- Developed dashboards to track funnel drop-offs across game formats, analyzed customer support tickets to pinpoint user issues, and optimized battle matchmaking algorithms, shortening wait times by 30%; leading to a 12% increase in player engagement.- Led the end-to-end management of tournaments in the Win Patti Skill game, analyzing player participation patterns and credit usage to optimize tournament configurations. This resulted in a 15% increase in fill rate and a 10% reduction in financial losses.- Investigated user engagement patterns to identify gaps in participation for new initiatives. Conducted user feedback sessions to understand barriers, and collaborated with the product team to implement changes. Achieved a 10% increase in user participation.- Monitored GMV, margins, expenses, and revenue throughout the user lifecycle to identify growth opportunities. Ensured fair play across all game formats and managed Profit and Loss for Win Patti Skill game; resulting in a 10% increase in game profitability.

- Skyrocketed IIT Meme Cell (Facebook, Instagram) to 100k followers to become India’s biggest college meme page.- Partnered with pages of all 23 IITs to raise voices on concerns such as funds for treatment, college scams, and safety issues.

- Analyzed a dataset comprising 100,000 sign-ups to devise an activation strategy for new experts at Topmate. Employed SQL to construct a profile scoring algorithm, resulting in 10,000 activations and 5,000 paid activations within a timeframe of 6 months.- Conducted detailed analysis on 50,000+ revenue-generating sessions using Google Sheets, uncovering patterns in expert industry, follower count, and days to paid activation. Delivered actionable insights leading to a 15% month-on-month revenue increase.- Examined earnings data from 15,000 paid experts using Google Data Studio, identifying 1,000 consistently high earners. Developed recommendations on testimonials, platform usage, and earnings strategies, leading to a 10% increase in expert retention.- Crafted over 100 Mixpanel events spanning Email, WhatsApp Marketing, TopBot, and other product features. Leveraged Mixpanel to synthesize insights from these events and existing data, driving a notable 20% surge in engagement and product adoption.- Constructed a SQL algorithm to calculate an all-time score for experts based on their bookings, earnings, and followers. This score enabled customer support to prioritize queries, resulting in a 30% improvement in the Customer Satisfaction (CSAT) score.- Contributed to product strategy by leveraging Mixpanel to identify users at risk of churning. Developed targeted marketing campaigns on Suprsend, implementing A/B experiments to re-engage these users, resulting in a 15% increase in product growth.

Objective: Create, iterate, and monitor KPIs to guide the product strategy & enable the Product team to identify pain points better Examine user behavior and product engagement insights to identify product scope and prioritize these opportunitiesStrategy: Analyzed Firebase data via BigQuery to monitor KPIs and took a data-driven approach to create & iterate on product Operated Google Data Studio to present vital metrics to leadership that map product performance to business success Validated Firebase events in the beta development phase to confirm that all events & parameters are logged correctlyImpact: Built 25+ dashboards to dig insights around product usage; recommended improvements based on analytical findings Identified various UI & functional test cases and reduced bugs by 85% before the MVP was released into production Performed market research on TV viewership & RMG apps; made 7 user personas for new product that was launched

Objective: Acquire new customers, optimize existing user flows, & devise strategies to boost the premium service of the platformStrategy: Collaborated on a rehaul of the app's existing user re-engagement to minimize user churn for nodes under observation Expanded the Facebook group: users shared app experiences; streak celebrations & formed an engaging communityImpact: Expedited an increase of 15% in daily active users, a 1.5x growth in premium users & 10% increase in user reviews Revamped user targeting and creatives for digital ad campaigns in USA & Europe, increased install volume by 17%