Managed a $1.2 million portfolio of 27 strategic accounts, including 2 Joint Business Partners (JBP) brands, leading negotiations and securing favourable commercial agreements that resulted in a 43% year-over-year growth in GMV and a 53% increase in Order Volume.- Enhanced onsite visibility for key accounts, achieving a notable 39% rise in Impressions and a 45% increase in unique views by leveraging data-driven insights and collaborating with cross-functional teams such as traffic operations, live commerce, CRM, and advertising solutions.- Boosted ROI by 18% through strategic budget allocation and efficient resource utilisation. Used data analytics to prioritise high-impact initiatives and optimise spending, ensuring sustainable growth.- Strategically curated product assortments based on emerging consumer trends, partnering with leading offline sellers and utilising internal performance dashboards, which resulted in an improved assortment quality.- Executed targeted and impactful campaigns, resulting in an improved performance, Analysed consumer buying patterns, identified industry trends, and leveraged Alibaba AI platform tools to enhance campaign effectiveness.-Project-Acquisition and Incubation project (Home and Living category)Successfully onboarded multiple sellers in the Home and Living category. Led value proposition pitches and facilitated a streamlined onboarding process with comprehensive support and training. Planned and executed the project end-to-end

Responsible for chalking out and implementing long term and short term marketing plans; including digital marketing (Facebook, Instagram, Google), Maintaining and managing Student Portal, studentinduction/enrollment camps, various onsite and offsite seminars, center budgeting etc.- Managing Aptech Portal framework (www.aptrack.asia); (batch preparation, overseeing student enrollment, ensuring compliance to delivery processes, monitoring student performance metrics).- Formulating marketing strategy for the center; Managing center events, building relationships with the local media industry, managing contracts with education institutions etc for center promotion.- Optimizing Social Media and Website content for maximum visibility and rankings on Google Search- Liaison with Aptech head office Karachi for business planning, content strategy and development, promotional campaigns.- Preparing, forecasting and managing monthly Budgets for effectiveness and efficiency.- Conducting a regular study on trends & processes. Strategizing for new product launches, conductingcompetitor analysis, market profiling and creating awareness amongst all stakeholders- Planning and Executing various ATL & BTL strategies; including but not limited to, Print ADs, TVC's on local cable TV, Pop-up Information booths, creating corporate marketing collateral to be presented to stakeholders (Schools, Tuition centers, Instructors), Center Branding, Localized banners and flex placements, Rickshaw branding, etc).- Creating content for website and social media accounts, and other initiatives while working closely with the design team to ensure content fluidity and aesthetic.

Responsible for mobilizing sales for the company and sustaining profitable relationships with all stakeholders in Metro and MAF Hyperstar stores in the Central Region through managing a team of 7 dedicated Store Officers and 11 Merchandisers.- Planning the business cycle in accordance with the defined targets and ensuring the ordering and execution processes throughout the stores for achievement of store brand wise and SKU wise targets on monthly and quarterly basis.- Maximized returns on shelving, displays, and promotions through continuous category reinvention and faster closure rate.- Coordination with the buying team of Metro to drive HORECA and trade channels to achieve maximumrevenue generation.- Negotiations in contractual agreements with Metro stores- Extensive use of Microsoft Excel on a daily basis using referencing and lookup formulas for various applications including but not limited to target allocation, periodic sales data, target achievements and KPI progress reports.

Long-term internship program at Porsche Center Lahore in the Brand Department- Completed Porsche Ignition Training; History, Values and Expectations of the brand- Rotations in the Sales and Customer Relationship Management departments- Hands-on experience of the SAP-CRM databse of Porsche (C@P); Updated and maintained Vehicle and Business Partners information- Managed various operational duties in events (Huawei Porsche Design Phone Launch, Porsche Driver's Meetups etc.)- Validated and filtered various customer leads generated in the past and followed up on them in liaison with the Sales department

Responsible for representing the services offered by the company in the market and generating sales revenue.Products included Mobile Application Development, Responsive Websites and Web Applications and Digital Marketing Services.