I worked with the marketing team to ensure the execution of high-quality marketing strategies within the defined time frame.Job duties & responsibilities: • Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations• Set specific marketing goals that align with the overall direction and business goals• Develop and maintain digital campaigns to increase web traffic• Track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans• Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.• Perform competitive research to understand what’s happening in the market and incorporate your findings into each campaign for better results.• Facilitate cross-functional communication among project stakeholders.• Ensure brand alignment to increase brand awareness and equity

Develop and manage digital media campaigns that align with our content, email, SEO, SEM, and social media strategy. Job duties & responsibilities: • Driving traffic that converts while reacquiring potential customers through remarketing/retargeting;• Use of web analytics tools to optimize and improve the conversion rate, thus enhancing the overall user experience;• Planning, writing, and editing content, ensuring that it is clear, compelling, and adequately distributed across the web, mobile, and social platforms;• Working closely with design and product marketing teams, influencing product positioning, and communication strategy.• Collaborating with content management teams, creative teams, and writers to implement the strategy• Overseeing writing style and tone for all content• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed

Worked with creative resources to develop clear and compelling conceptual solutions based on a deep understanding of client services and target audiences.Job duties & responsibilities: • Managed writing contractors and in-house content resources as required;• Utilized data, research, and deep understanding of the client's requirements to create content experiences tailored to target audiences;• Conduct necessary market, product, and competitive research to inform content;• Implemented keyword research and analysis as needed and utilized the latest SEO practices as per the clients' requirements.• Performing exhaustive research to gain in-depth knowledge of all customer personas• Performing extensive research and analysis on consumer thoughts and trends• Creating specifications and content appropriate for the brand's customer personas• Strategizing content pillars and sub pillars• Planning the editorial calendar and content proposition

Conduct thorough research on industry-related topics, generate ideas for new content types and proofread articles before publication. Job duties & responsibilities: • Developed content for over 5000+ products on projects that involved online shops and merchandise;• Writing clear marketing copy to promote our products/services;• Composed, revised, and proofread corporate communications and marketing material;• Preparing well-structured drafts using Content Management Systems;• Coordinate with marketing and design teams to illustrate articles;• Conduct simple keyword research and use SEO guidelines to increase web traffic.

I served as the point of contact between the business and clients with a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services.Job duties & responsibilities: • Selling products and services using solid arguments to prospective customers• Performing cost-benefit analyses of existing and potential customers• Maintaining positive business relationships to ensure future sales• Present, promote, and sell products/services using solid arguments to existing and prospective customers• Establish, develop and maintain positive business and customer relationships• Reach out to customer leads through cold calling• Expedite the resolution of customer problems and complaints to maximize satisfaction• Achieve agreed upon sales targets and outcomes within schedule• Coordinate sales effort with team members and other departments

Built a strong customer relationship management strategy to ensure customer satisfaction. I also managed and monitored daily order assignments through the customer service team.• Managing a large volume of customer calls• Resolve questions and service issues for customers via phone, email, and text• Accurately document customer interactions• Determine opportunities for new sales• Sell products to established customers through up-selling and cross-selling • Resolve all inbound and outbound support requests per established guidelines.• Identify and act as a company ambassador at all times