Abdullah Sadiq Kharal Email & Phone Number

Islāmābād, Pakistan

Lahore, Punjab, Pakistan

- Assisted the Programme Director, Professor Dr. Fahad Rehmanin in several trade and business public policy related research and projects at the Suleman Dawood School of Business- Developed working paper on the postal industry and it's relevance to eCommerce in Pakistan.- Gathered and analyzed qualitative and quantitative data.

- Project Research Associate for 'Project NAKFI' in the Department of Computer Science, Syed Babar Ali School of Science & Engineering (SBASSE), supervised by Principal Investigator Dr. Agha Ali Raza

It University Lahore

- Liaison between project, support organization and donor (Rah-e-maa, ITU and UNICEF). Responsible fortimely execution and coordination of all project operations, product development and marketing, according toproject and budget design.- Responsible for engaging and maintaining relationships with all project stakeholders.- Developed & Maintained grant finance ledger. Maintained grant utilization variance to less than 5%.

Islamabad

• Successfully developed and established a 24/7 Online Grocery Store in Islamabad. (Web & Mobile App.)• Established supply chain partners and developed the business plan for an investment portfolio. • Monitored sales and business intelligence. Recruited backend support and delivery fleet network. • Managed promotions and digital marketing. • Developed branding artworks, communication collateral web content and organizational profile• Developed SOPs, successfully launched and running.• Developed working sustainability plan & Business plan

Indus Heritage Trust, Islamabad

World Bank’s Project: RANG by Indus Heritage Trust – Consultant: Marketing Specialist [June ’15 – Present]• Developed a Robust Marketing Plan & a Marketing Calendar for periodic events and activities for 3 years• Responsible for the marketing all product lines developed under RANG• To facilitate enhancement of artisanal incomes and develop sustainable livelihoods through traditional rural artisanal crafts; developed 4 rural artisanal product lines Corporate product lines with corresponding target audiences• Piloted a market analysis studying existing segments for the design of specific corresponding product lines. • Set up a Marketing Operations with services available for outsourcing/collaborations, to implement the Marketing Plan at the national, and international levels so as to maximize market reach• Recruited and managed a third party marketing agency for task support• Recruited and managed a web development agency; established a global e-commerce domain• Created effective promotional and communication collateral• Managed all project online and offline marketing communication• Pitched & acquired bulk orders from corporate organizations for the handmade artisanal ‘Daftari’ product line• Accumulated Business Intelligence and decision supportive statistical data • Worked out and applied a complete supply chain production process from Design Concept, Sample Development, Finishing, Quality Control, Packaging & Labeling to Exhibiting to the Target Market • Worked closely with the skilled rural and semi nomadic tribal artisans to examine and enhance their skills and traditional designs and motifs for creating marketable products.• Established front-end marketing and trade linkages of Artisan Clusters/ Cluster Enterprises to national and international markets

Lahore, Pakistan

Establishing ClickBus – Global e-Business Venture Pitched to and successfully boarded over 20 coach companies across Pakistan to sell tickets on ClickBus.com.pk. Established ground operations and headed logistics by creating a bespoke ticket delivery network. Created a 24-hour customer service call center to support ticket booking and delivery functions. Implemented robust standard operating procedures to ensure a seamless user experience. Forecasted Sales and Revenue; analyzed potential profits and growth; based on in depth study and examination of Pakistan‟s bus travel industry market. Developed exceptional relationships with coach companies across the nation to benefit the venture. Designed and applied a client education program helping them adapt better to the e-business model. Conducted the soft launch press conference; with the media presence of national television, top news TV channels, radio, online bloggers and youth political activists. Directed social media campaigns to complete a 360 degree marketing reach. Structured and set guidelines for the ClickBus Magazine. Structured and designed the advertisement pitch presentation. Designed and created content for the pilot ClickBus Travel Magazine concept. Established printing and distribution relations and channels. Suggested Bus Terminal Branding layout,Client deliverable‟s branding; tickets, cups, lunch boxes etc

 Pitched BTL marketing campaigns to corporate organizations. Built lasting relationships after successfully securing recurring clients. Planned and conducted ATL/BTL activities to increase client brand awareness. Clients Served: Ufone, Wateen, Red Bull, Pakistan Tobacco Company, Bramerz, Radio Pakistan, Phillip Morris, FM89, and the Ministry of sound (UK). Managed company‟s social media pages on twitter, facebook, vimeo and youtube.

Project management (Plan – Execute – Control).Projects included: Love Lahore: Ministry of Sound: Four International Commercial event‟s Marketing and Promotion, Setup, Sales, Public Relations, Invite Distribution, Artist and Client/Sponsor Management. Ol‟around app by Bramerz & Ufone: Digital Marketing, Promotion and Launch Show Ufone‟s Uth Records: Execution and control of 10 Concerts in 1 year, across Pakistan. Planet fm 94.0:Managed Promotions and Public Relations and Executed the Launch show.

Master'S In Business And Public Policy, Public Policy, 3.91

Activities and Societies: . - NMF Gold Medalist - Deans Honor's List - Class Representative - Distinctions in Policy Analysis.

Bachelor Of Business Administration (B.B.A.), Marketing And Media Sciences

A' Levels