Abdullah Sadiq Kharal Email & Phone Number

Islāmābād, Pakistan

Lahore, Punjab, Pakistan

- Assisted the Programme Director, Professor Dr. Fahad Rehmanin in several trade and business public policy related research and projects at the Suleman Dawood School of Business- Developed working paper on the postal industry and it's relevance to eCommerce in Pakistan.- Gathered and analyzed qualitative and quantitative data.

- Project Research Associate for 'Project NAKFI' in the Department of Computer Science, Syed Babar Ali School of Science & Engineering (SBASSE), supervised by Principal Investigator Dr. Agha Ali Raza

IT University Lahore

- Liaison between project, support organization and donor (Rah-e-maa, ITU and UNICEF). Responsible fortimely execution and coordination of all project operations, product development and marketing, according toproject and budget design.- Responsible for engaging and maintaining relationships with all project stakeholders.- Developed & Maintained grant.

Islamabad

• Successfully developed and established a 24/7 Online Grocery Store in Islamabad. (Web & Mobile App.)
• Established supply chain partners and developed the business plan for an investment portfolio.
• Monitored sales and business intelligence. Recruited backend support and delivery fleet network.
• Managed promotions and digital marketing.
• Developed branding artworks, communication collateral web content and organizational profile
• Developed SOPs, successfully launched and running.

Indus Heritage Trust, Islamabad

• World Bank’s Project: RANG by Indus Heritage Trust – Consultant: Marketing Specialist [June ’15 – Present]
• Developed a Robust Marketing Plan & a Marketing Calendar for periodic events and activities for 3 years
• Responsible for the marketing all product lines developed under RANG
• To facilitate enhancement of artisanal incomes and develop sustainable livelihoods through traditional rural artisanal crafts; developed 4 rural artisanal product lines Corporate product lines with corresponding target.
• Piloted a market analysis studying existing segments for the design of specific corresponding product lines.
• Set up a Marketing Operations with services available for outsourcing/collaborations, to implement the Marketing Plan at the national, and international levels so as to maximize market reach

Lahore, Pakistan

Establishing ClickBus – Global e-Business Venture Pitched to and successfully boarded over 20 coach companies across Pakistan to sell tickets on ClickBus.com.pk. Established ground operations and headed logistics by creating a bespoke ticket delivery network. Created a 24-hour customer service call center to support ticket booking and delivery.

 Pitched BTL marketing campaigns to corporate organizations. Built lasting relationships after successfully securing recurring clients. Planned and conducted ATL/BTL activities to increase client brand awareness. Clients Served: Ufone, Wateen, Red Bull, Pakistan Tobacco Company, Bramerz, Radio Pakistan, Phillip Morris, FM89, and the Ministry of sound.

Project management (Plan – Execute – Control).Projects included: Love Lahore: Ministry of Sound: Four International Commercial event‟s Marketing and Promotion, Setup, Sales, Public Relations, Invite Distribution, Artist and Client/Sponsor Management. Ol‟around app by Bramerz & Ufone: Digital Marketing, Promotion and Launch Show Ufone‟s Uth Records.

Master'S In Business And Public Policy, Public Policy, 3.91

Activities and Societies: . - NMF Gold Medalist - Deans Honor's List - Class Representative - Distinctions in Policy Analysis and.

Bachelor Of Business Administration (B.B.A.), Marketing And Media Sciences

A' Levels