Abdullah Malik Email & Phone Number

Helsinki, Fi

London, England, United Kingdom

Focus areas: my role involves strategically shaping customer-centric business models and service designs. I focus on developing brand strategies and enhancing customer journeys to improve overall customer experiences. My efforts are dedicated to refining interactions across all touchpoints, ensuring a seamless and engaging customer experience that drives growth and brand loyalty.

Helsinki, Uusimaa, Finland

Focus areas: I specialized in the creation and deployment of generative AI models, developing sophisticated use cases that enhanced data flow and activation of marketing strategies. My role involved building robust data pipelines and architecting technical solutions that made complex systems comprehensible and accessible to business stakeholders.- Helped in developing generative AI models for clients, design use- cases and solve “how to manage data” question. Projects completed for Pirelli tyres, VTT, and Vaisala.- Act as a competency lead in Activation department (FI)- Advising and interacting with clients in strategic and transformational matters, with expertise within- Customer experience, marketing, and related data and technologies.- Planning and executing data activation procedures for digital marketing- Defining use cases for clients from data & tech perspective- Thought leadership around the selected topic, both internally and externally- Activation competence development and coaching team members- Possibility to act as a deputy Team Lead for Activation team.Clients and projects includes:- Pirelli tyres (Generative AI model POC+Implimentation and AI use case designs),- VTT (Data maturity, GenAI model development, digital business),- Vodafone, italy(Content automation and email automation technical use case design),- NESTE: (Marketing ecosystem developer, help as a technical use case designs, )- ILOQ (email automation technical use-case design),- Viking lines (Activation architectural designs)- Deutsche-giganetz (Germany) paid social, growth hacking, lead generation and other digital strategy- Vaisala: (Generative AI POC, marketing use cases.) and more ...

Finland

Focus areas: I provide expert performance marketing consultancy alongside guidance on business growth strategies. My role encompasses driving client success through meticulous campaign management and optimization, as well as advising on broader business development initiatives to enhance overall performance and scalability.

Helsinki, Uusimaa, Finland

Focus areas: I led the integration of marketing, sales, and customer success departments to streamline communication and operations in a B2B2C business model. My strategic direction focused on initiating and leading comprehensive demand generation and Account-Based Marketing (ABM) programs.

Lahti, Southern Finland, Finland

Focus areas: I was instrumental in enhancing the digital marketing department by improving digital marketing services and spearheading product initiatives like SEO Tutka. I led efforts in capacity building within the team and maintained active engagement with clients to tailor and refine digital solutions. Additionally, I conducted growth hacking and growth mindset workshops for prominent companies such as Hämeenmaa, further establishing our commitment to cultivating innovative practices and strategic thinking across various industries.- Pioneered the development and productization of digital services, transforming traditional offerings into scalable, market-ready digital solutions.- Reengineered the digital marketing department to align with cutting-edge industry standards and innovative operational practices.- Architected a dynamic growth hacking framework that conducted iterative experimentation across multiple variables, leading to substantial improvements in key performance indicators (KPIs).- Facilitated specialized growth hacking and mindset workshops for key clients, such as Hämeenmaa, to foster innovative thinking and agile marketing techniques.Clients and projects includes:Hämeenmaa, A&M kiinteistöpalvelut, Mentori Studios Oy, Peikko Group, Kiinteistömaailma, Woodor Design, Salkapuu, Kaarisilta Biennale, Starthub .... more

Focus areas: As a Marketing Consultant at Azerion in Sweden, I specialized in performance marketing strategies across Bing and Yahoo Gemini platforms, with a focus on the Nordic and Portuguese markets. My role included managing client relationships, optimizing conversion rates, enhancing branding, and generating leads through data-driven consumer analysis.Clients and projects includes:HBO Portugal, Mercedes benz, Disney (frozen 2), Nissan Qashqai, Portugal tourism, McDonald, Renault, Swarovski SE, Pricerunner AB, Forex, Vera&john, JPJ Group, FishBrain ... more

Oulu Area, Finland

I orchestrated one of Indiegogo's most successful crowdfunding campaigns, ranking as the world’s second highest in funds raised. My approach centered on the strategic use of data analytics to develop detailed customer personas, which informed both targeted communication messages and precise audience targeting across multiple channels. I led the team in leveraging these personas to refine our multi-channel marketing strategies, enhancing message relevance and campaign effectiveness in engaging and converting diverse audience segments.Marketing Automation: - Automate marketing processes such as customer segmentation, customer data integration, and campaign management - Persona Creation and creating marketing strategies according to those personas. Digital Advertisement:-- Develop targeting and retargeting strategies based on existing campaigns and site analytics learnings -- Develop best practices for audiences sizing, characteristics and ability to apply demographic, psychographic, and behavioural data insights to audience segments-- Run test results, actively find optimization opportunities and make actionable recommendations.-- Develop processes to automate and scale targeting solutions-- Delivering targeting solutions across a prospect’s consumer journey-- Lead Management- Designing Indiegogo Campaign and exploring traffic generating platforms - SEO (Fundamental Onpage and Offpage)

Lahore, Pakistan

- Drive the brand objective and vision on the digital platform.- Plan, develop and execute national, regional and local social media campaigns and social activation across owned and earned social channels, relevant paid media opportunities and across multiple digital screens.- Help plan and implement social marketing campaigns for specific marketing goals.- Drive and maintain all digital assets (i.e. Website & social media).- Generate content for all digital assets on regular bases to maintain a dialogue with the consumer.- Generate ideas & concepts for engaging social media activities inline with clients marketing objectives & digital strategy.- Ensuring all content is uploaded timely and proof read before going live.- Keeps up-to-date with best practices in social media trends, social media campaigns.- Develop, edit, proof read all content for building digital platforms based on the material/ guidelines supplied by the client (inclusive of informative articles + blogs).- Writes and posts content online, monitor and updates the social sites like Facebook, Instagram and Twitter.- Lead marketing research and optimization initiatives to improve traffic, customer acquisition and retention (A/B testing, landing pages tests, etc.)- Develop a continuous revitalized web presence for the different products.- serve as an in-house SEO expert; develop, maintain and apply on-site SEO strategy and project as well as measure SEO performances on an on-going basis through regular reporting and analysis. (SEO Auditing) - Manages Google Analytics tools and tracking initiatives- Manages Google Ad-work Dashboard.

Lahore, Pakistan

- Write content for performers (starts with) - Content optimization for website. - Configure and supervise content repository.- Manage assigned project to completion and meet goals, timeline and budget. - Lead and handle regular project meetings.- Research, write and edit copy for marketing communications including online articles, newsletters, blogs, Web site content and more.

Msc In Marketing, Marketing, Cgpa: 4/5.

Research: - Master thesis: Persona-based marketing strategies in the digital landscape. - Article: Rafiq, M. Y. & Malik, A. Impact.

Tuotekehitystyon Erikoisammattitutkinto, Product Development

Specialist Qualification in Product Development

Bachelor'S Degree, Marketing, 3.2 Cgpa

Research: Thesis: Energizing Groundswell: how Microsoft make social media strategies. Article: Increase in chocolate usage in recession.

High School, Business Studies, Major: Mathematics, Statistics, And Economics, First Division

Activities and Societies: Economics Society, Music Society and Dramatics Society