*organize and manage marketing campaigns to raise awareness of and generate demand for products and services.*Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).*Implementation of the marketing campaigns right from ideation to final analysis and refinement*Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.*Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.