- Led strategy and business development, taking marketing strategy from ideation to execution- Managed production of digital content, including DVCs, Corporate Videos, Fashion Shoots; led creative strategy and execution for brands across sectors including technology, fashion, food- Developed first-of-its-kind “live meme” campaign at zero ad spend for the Pakistan Super League and World Cup, leading to 70% increases in organic reach and record engagement- Led production and post-production for Shehzad Ghias’s The Pakistan Experience podcast with over 100,000 subscribers and millions of minutes listened per month- Created and managed “Goonj Sessions”—a music and comedy event to promote Goonj and platform upcoming artists, musicians, and stand-up comedians across Karachi

Managed the 1st & 2nd editions of the Effie Awards Program, reporting to the Executive Director- Led the organization of Pakistan’s first live-streamed awards ceremony in 2020- Designed and managed jury sessions, and led analysis of scoring data for the Effie Awards- Oversaw event operations: liaised with event managers, sponsors, participants and Effie Worldwide- Developed a playbook to guide operations and logistics teams for future events- Ensured compliance to international standards on transparency and scoring procedure

Organized various tournaments, trained aspiring debaters, worked on procuring funding, led the Marketing team

Taught English and Mathematics to underprivileged children, organized and directed a theatre play starring the students

Wrote on a variety of topics targeted toward western audiences, including technology, politics, and society