Abdullah Siddiqui Email & Phone Number

Yes, I am that “GROWTH-GUY”.I scale businesses by owning the strategy & execution of end-to-end initiatives on acquisition, retention & reactivation, and optimizing your growth KPIs.Let’s deconstruct the sentence where I am acting to be a self-proclaimed GROWTH-GUY.I ‘scale businesses'. What type of businesses/industries? 📥 • B2B SaaS• E-commerce• Travel & Mobility• Entertainment• Fintech• HealthtechWhere are those scaled businesses mostly based? 🌍• North America• EMEA (Europe, MENA, Africa)• South AsiaThe growth metrics & KPIs I aim to optimize? 📈🚀• CAC & LTV (personal fav north-star LTV:CAC)• Conversion rates (at each step of my user funnel for eg from website visit to lead to demo to each deal stage of a customer)• Revenue, MRR (monthly recurring revenue) & AOV (average order value)• DAU(daily active users)/MAU(monthly active users) to gauge my user stickiness • Reactivation & Churn Rates(*varies industry-wise, however, I do expect an overlap)Why me? As an ENGINEER turned marketer, I always incline towards a data-driven approach & inspect things from an analytical mindset along with always A/B testing strategies. Furthermore, due to my diverse experience and working with various type of businesses it has enabled me to come up with tried & tested growth & retention strategies with an element of creativity in them. Its complemented by my ability to be hands-on & tech-savvy across a variety of tools & expertise. So, what are those tools & expertise? 🛠• Ad Platforms: Google, Bing, Meta, Linkedin, Twitter, Snapchat, TikTok, Quora, Reddit, Criteo• CRM Platforms: Hubspot, Salesforce, Braze, Customer.io, Twilio, Webengage, Mailchimp• App/Product Analytics: Google Analytics 4, Mixpanel, Amplitude, Appsflyer, Adjust, Hotjar• Data Visualisation: Tableau, PowerBI, Looker Studio, Metabase• Marketing Automation: Zapier, Make, Funnel.io, Supermetrics, Segment, Google Tag Manager• Languages: SQL, Liquid, AmpScript, HTML, Javascript• A/B Testing: VWO, Unbounce, G-Optimize, ClickfunnelsBONUS TIP: Growth is influenced by more than just acquiring new users for your buyer funnel. You actually amp up growth by increasing your activation, retention, referral, and eventually revenue. In simpler words, product-driven growth :)

Listed skills include Digital Marketing, Online Lead Generation, Microsoft Excel, Conversion Optimization, and 35 others.