Abdullah Siddiqui

Abdullah Siddiqui Email and Phone Number

Growth & Retention | Performance Marketer | Marketing Automation | Building & Optimising Marketing Techstacks to Scale Businesses @ HelloFresh
Abdullah Siddiqui's Location
Karāchi, Sindh, Pakistan, Pakistan
Abdullah Siddiqui's Contact Details

Abdullah Siddiqui work email

Abdullah Siddiqui personal email

About Abdullah Siddiqui

Yes, I am that “GROWTH-GUY”.I scale businesses by owning the strategy & execution of end-to-end initiatives on acquisition, retention & reactivation, and optimizing your growth KPIs.Let’s deconstruct the sentence where I am acting to be a self-proclaimed GROWTH-GUY.I ‘scale businesses'. What type of businesses/industries? 📥 • B2B SaaS• E-commerce• Travel & Mobility• Entertainment• Fintech• HealthtechWhere are those scaled businesses mostly based? 🌍• North America• EMEA (Europe, MENA, Africa)• South AsiaThe growth metrics & KPIs I aim to optimize? 📈🚀• CAC & LTV (personal fav north-star LTV:CAC)• Conversion rates (at each step of my user funnel for eg from website visit to lead to demo to each deal stage of a customer)• Revenue, MRR (monthly recurring revenue) & AOV (average order value)• DAU(daily active users)/MAU(monthly active users) to gauge my user stickiness • Reactivation & Churn Rates(*varies industry-wise, however, I do expect an overlap)Why me? As an ENGINEER turned marketer, I always incline towards a data-driven approach & inspect things from an analytical mindset along with always A/B testing strategies. Furthermore, due to my diverse experience and working with various type of businesses it has enabled me to come up with tried & tested growth & retention strategies with an element of creativity in them. Its complemented by my ability to be hands-on & tech-savvy across a variety of tools & expertise. So, what are those tools & expertise? 🛠• Ad Platforms: Google, Bing, Meta, Linkedin, Twitter, Snapchat, TikTok, Quora, Reddit, Criteo• CRM Platforms: Hubspot, Salesforce, Braze, Customer.io, Twilio, Webengage, Mailchimp• App/Product Analytics: Google Analytics 4, Mixpanel, Amplitude, Appsflyer, Adjust, Hotjar• Data Visualisation: Tableau, PowerBI, Looker Studio, Metabase• Marketing Automation: Zapier, Make, Funnel.io, Supermetrics, Segment, Google Tag Manager• Languages: SQL, Liquid, AmpScript, HTML, Javascript• A/B Testing: VWO, Unbounce, G-Optimize, ClickfunnelsBONUS TIP: Growth is influenced by more than just acquiring new users for your buyer funnel. You actually amp up growth by increasing your activation, retention, referral, and eventually revenue. In simpler words, product-driven growth :)

Abdullah Siddiqui's Current Company Details
HelloFresh

Hellofresh

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Growth & Retention | Performance Marketer | Marketing Automation | Building & Optimising Marketing Techstacks to Scale Businesses
Website:
hellofresh.com
Company phone:
(646) 846-3663
Company email:
hello@hellofresh.com
Abdullah Siddiqui Work Experience Details
  • Hellofresh
    Crm Manager (Retention/Reactivations)
    Hellofresh Jan 2024 - Present
    Berlin, Berlin, De
  • Measurecamp
    Organizer
    Measurecamp Sep 2023 - Feb 2024
    London, England, Gb
  • Vfairs
    Revops & Retention Marketing Manager
    Vfairs Jul 2023 - Feb 2024
    Carrollton, Texas, Us
  • Vfairs
    Growth & Retention
    Vfairs Feb 2022 - Jul 2023
    Carrollton, Texas, Us
  • Vfairs
    Paid Marketing Manager
    Vfairs Mar 2021 - Feb 2022
    Carrollton, Texas, Us
  • Marketlytics
    Marketing & Growth Advisor
    Marketlytics Sep 2022 - Aug 2023
    Dubai, Ae
  • Make
    Growth Consultant
    Make Jan 2022 - Jun 2022
    Prague, Praha 8, Cz
  • Starzplay
    Performance Marketing & Crm
    Starzplay Apr 2020 - May 2021
    Dubai, Dubai, Ae
  • Sastaticket.Pk
    Growth Marketer
    Sastaticket.Pk Jun 2019 - Apr 2020
    Karachi, Sindh, Pk
  • Ezofficeinventory
    Digital Marketing Executive
    Ezofficeinventory May 2018 - Jul 2019
    Austin, Texas, Us
    EZOfficeInventory is the leading asset management software used & loved by companies all over the globe, with roughly 20% of the Fortune 500 currently tracking their assets using the software.1) Tracking and reporting meaningful KPI's such as user acquisition, behaviour, and retention, etc, that drive business results and ROI, using Google Analytics and analytics tools like Amplitude.2) Identify and design new visitor journeys and support the implementation of tag management and other tracking parameters via Google Tag Manager across all digital platforms.3) Measure the effectiveness of SEO strategies on Google Search Console & manage the site's On-page & Off-page factors to ensure the influx of inbound leads.4) Identifying effective keywords to generate maximum traffic using tools like SEMrush & utilizing them to create contextually targetted PPC campaigns on Google Ads, Bing Ads, Capterra, G2, LinkedIn & Quora.5) Perform A/B tests for landing page optimization and generate user-centric insights to improve the UI/UX for better conversion and bounce rates & increased user engagement.6) Execute lead email marketing campaigns by designing personalized email drips to optimize the marketing technology stack and integrating it with CRM for seamless lead flow to sales for traceable customer deposition funnels via Braze.
  • Careem
    Data-Driven Marketing
    Careem Nov 2017 - Apr 2018
    Dubai, Ae
    - Execute & A/B test CRM strategies to onboard & retain subscribers with contextually personalized targeted messages across multiple stages using channels like email, in-app/web push, SMS.- Worked on increasing the count of female captains across the country using quantitative research methodologies such as survey sampling and design, significance testing, regression modeling & behavioral data analysis. - Developed effective marketing strategy in a cross-functional role working along the product team to increase product adoption & consequently boost customer activations. - Launch enticing loyalty & referral programs for riders & captains to grow user base across riders and captains.
  • At&R
    Digital Marketing Intern
    At&R May 2017 - Oct 2017
    Karachi, Sindh, Pk
    1) Worked on a project of revamping the model of an online e-commerce store. Successfully implemented marketing campaigns on social media platforms like Facebook, Twitter, and Instagram to build brand awareness, resulting in an overall 39% increase in website traffic.2) Creating UAC for international fashion apparel brands in order to drive maximum conversions and app downloads.3) Lead a technical SEO audit for the site and worked on keyword cannibalization and various other factors that Google use to index web pages, like XML sitemaps, meta-titles & description and Schema tags for all pages.
  • Lahore University Of Management Sciences
    Teaching Assistant
    Lahore University Of Management Sciences Aug 2016 - Dec 2016
    Lahore, Punjab, Pk
    Teaching Assistant - Probability & Statistics
  • Aptech
    Technical Information Specialist
    Aptech Apr 2016 - Sep 2016
    Mumbai, Maharashtra, In
    Developed skills in C++, Python & JavaScript. Worked on various data structures and sorting algorithms.

Abdullah Siddiqui Skills

Digital Marketing Online Lead Generation Microsoft Excel Conversion Optimization Statistical Data Analysis Microsoft Office Management Product Marketing User Interface Design Business Intelligence Search Engine Optimization Product Development Social Media Marketing Advertising Facebook Marketing Product Design Graphic Design Strategic Planning Marketing Strategy Online Marketing Online Advertising E Commerce Email Marketing Project Management Affiliate Marketing Google Analytics Google Adwords Semrush Adobe Photoshop Adobe Illustrator Ahrefs Adobe Xd Team Management A/b Testing Google Website Optimizer Linkedin Marketing Google Tag Manager Bing Ads Keyword Research

Abdullah Siddiqui Education Details

  • Lahore University Of Management Sciences
    Lahore University Of Management Sciences
    Engineering
  • The Lyceum
    The Lyceum
    Cambridge International As & A Levels

Frequently Asked Questions about Abdullah Siddiqui

What company does Abdullah Siddiqui work for?

Abdullah Siddiqui works for Hellofresh

What is Abdullah Siddiqui's role at the current company?

Abdullah Siddiqui's current role is Growth & Retention | Performance Marketer | Marketing Automation | Building & Optimising Marketing Techstacks to Scale Businesses.

What is Abdullah Siddiqui's email address?

Abdullah Siddiqui's email address is ab****@****ail.com

What schools did Abdullah Siddiqui attend?

Abdullah Siddiqui attended Lahore University Of Management Sciences, The Lyceum.

What skills is Abdullah Siddiqui known for?

Abdullah Siddiqui has skills like Digital Marketing, Online Lead Generation, Microsoft Excel, Conversion Optimization, Statistical Data Analysis, Microsoft Office, Management, Product Marketing, User Interface Design, Business Intelligence, Search Engine Optimization, Product Development.

Who are Abdullah Siddiqui's colleagues?

Abdullah Siddiqui's colleagues are Holger Hammel, Andrew Kim, Samantha Zimmerman, Laura Michael, Aaron Henderson, James Roberts, Alisha Cooper.

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