Abdullah Wahab Email & Phone Number

•Data Analysis: Analyzed and interpreted data to provide actionable insights into seller marketplace performance across Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal.•Day-to-day reporting: Developed and maintained comprehensive dashboards and reports to track key performance indicators (KPIs), including sales metrics, seller participation rates, and marketplace competitiveness.•Compliance Strategy: Built a duplication detection system on SQL and developed monitoring dashboards for Alibaba across 5 countries. •Predictive Models: Utilized advanced analytics tools and techniques, such as predictive modeling and machine learning algorithms, to forecast market trends and anticipate future demand.•Data-Driven Marketing: Participated in market research and competitor analysis activities to identify industry benchmarks and best practices for marketing ROI.•Pricing Strategy: Managed and optimized pricing strategies using comprehensive market data analysis, focusing on maximizing revenue and aligning with market trends. •AI Projects: Assisted in the creation of an internal Chatbot for Daraz employees utilizing the ChatGPT 3.5 API, facilitating access to KPIs, addressing queries, and providing documentation. •UI-UX enhancement: Co-designed an AI Image Enhancement Algorithm using RealESRGAN for Daraz Hackathon 23, contributing to enhanced image quality and user experience on the platform.

Pakistan

• Aided the launch of Pakistan’s first digital freight marketplace.• Built the Supply Funnel leading the team of Supply Associates, Fulfillment Leads and Driver Champions.• Implemented the go-to market strategy for Pakistan, achieving revenue of $0.5 million in the first 3 months of the launch ensuring >5% take rate.• Built processes for PODs, ground operations and Pay Ops; owning metrices for App Adoption & working capital days on hand.Skills: Product Launch · New Venture Launch · Launch Operations · Analytical Skills · Project Management.

• Go-to-market Strategy: Implemented go-to-market strategy for exclusive distribution- locking JBPs with 10 major brands achieving incremental revenue of PKR 5 million/month with +2% contribution margins. • Sales Strategy & Planning: Conducted market research and analysis to identify potential customers, market trends and competitive positioning. • Relationship Management: Built & maintain a robust pipeline through networking and cold calling with suppliers; negotiating contracts and pricing agreements • Launches: Launched groceries category- unlocked higher front-end margin, negotiated for industry average TOs and optimized gmv/kg to ensure +ve CM3 portfolio. • Expansions: Aided the launch and expansion for Riyadh (KSA)- worked in liaison with Digital growth team to help sales teams achieve their monthly tgts.

• Business development: Closed deals with 20 direct accounts and 15 distribution accounts; bringing incremental revenue of PKR 1 Mn/month from value-added services. • Key Account Management: Established and sustained strong relationships with 10+Key Accounts in Groceries category; understanding customer needs first and tailoring solutions to meet their specific requirements.

Karachi

• Initiated and worked alongside TMM to close PanPakistan executions of Harpic-Germs Kill Campaign during national lockdown – ensuring readiness amidst Covid19. • Part of the team leading the biggest TM Project of Pay for Performance by checking compliance in terms of store-wise KPIs of LPPC, OSA, SOS, MSL, line pricing, etc. • Optimized the process of deductions in pay-outs in case of non-compliance in 1000+ LMT and GT Stores nationally. • Initiated trade visibility plans for 2021 to change the outlook of our Category captaincy in Key Accounts (CSD, C4 and Metro). • Daily Tracking of Harpic’s business nationally in terms of IMS, Productivity and Growth using PowerBI and MS Excel.

• Developed an execution plan for CML “Better Tomorrow Workshop” that aimed to target 90 patients.• Visited around 10 General Physicians with Sales reps for pre-launch survey of Voltral 50 mg suppository.• Contacted and invited over 80 doctors for a seminar held at Arena by coordinating with Zonal Sales Managers.• Researched and developed disease education material for CML Patients.

• Responsible for partnerships with major brands to improve company's discount card portfolio.• Designed and implemented long-term partnerships with brands which provided 23% cost savings to Telemart’s discount card holders.• Analyzed the behaviour of Telemart retail outlet managers at various outlets through mystery shopping and proposed recommendations for gaps identified.

Masters Of Business Analytics

Courses: Intro to Business Analytics IT Infrastructure in Business Analytics Coding for Business Analytics Business Analytics Methods.

Bsc Hons, Economics, High Merit

Minor Degree: Mathematics Capstone: Senior Project to check for the hypothesis of the effect of cellphone usage on students' final grades..

Cambridge International As & A Levels, Economics And Mathematics, 3 As

Cambridge O Levels, 6 A*S And 5 As