Managing Director
- Making platform product from the scratch (team, it etc.)- Market launch of different sales channels: online banking, Land Rover Mobility, direct channel- Member of strategic group of digital leasing project
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@bk.ru
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Marat Abdullin is listed as Product, strategy, digitalization || ex-LeasePlan, VTB, Sber based in Moscow, Moscow City, Russian Federation. AeroLeads shows a work email signal at bk.ru and a matched LinkedIn profile for Marat Abdullin.
Marat Abdullin previously worked as Managing Director at Vtb Leasing and CMO, PO of CarSubscription (SMB) at Sberautopark. Marat Abdullin holds Strategic Marketing from Университет "Синергия".
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Experienced professional with proven track of records in automotive projects: marketplace, car subscriptions, leasing (both - financial and operating). Focused on client experience, technology, marketing and financial results using system approach.
Listed skills include Marketing Management, Data Analysis, Marketing Strategy, Sales Presentations, and 13 others.
A career timeline built from the work history available for this profile.
Moscow, Moscow City, Russia
- Making platform product from the scratch (team, it etc.)- Market launch of different sales channels: online banking, Land Rover Mobility, direct channel- Member of strategic group of digital leasing project
Moscow, Russian Federation
- In cooperation with product team creating from the scratch corporate startup from the biggest banking group in country.
1. Codified business processes of the Internet marketing department. Implemented the system of work with TTS internal clients (for more than 100 car dealer entities)2. Provided more efficient way of achieving results by building the Department team from 7 members to 21 professionals and refusing from incompetent contractors and attracting experts as consultants.3. Initiated the reorganization of legacy architecture, data base design and web-design of web-sites and mobile application.4. Managed the process of creating the end-to-end web-analytics. Implemented Dashboards with the quick online access to the wide variety of information (clicks, costs, traffic, leads etc.) for every brands, car showroom.5. Reduced costs of average click costs on 60%. Increased the amount of leads on 10%. Reduced the leads losses from 25% to 0%.
Москва, Россия
Marketing for company on the low market penetration of category (operational leasing):– Developed of web projects, Chat Bot, mobile application– Leads generation using different Internet sources: SEO, contextual advertising, social media– Sales process support (video content, presentations, brochures, CRM marketing using email marketing)– Marketing budget planning and optimization – PR-campaigns (publications at RBK, banki.ru, Forbes, Financial director etc.)– Marketing research conduction (Client Loyalty Survey, Net Promote Score)
Москва, Россия
During this period of time he was engaged in startups and projects in the following types of business:1. Web service startup in the field of international logistics (multimodal transportation). He was responsible for web service development and Internet marketing.2. Start-up in the field of furniture procurement abroad. He was responsible for the entire marketing complex, as well as supervised the direction of b2b sales.3. Startup factoring company. He was responsible for the entire marketing mix.4. Also, a number of projects for the following startups have been completed: a supplier company in the field of horeca, a web service for the development of financial models, the production of products for healthy food.
Republik Of Tatarstan, Kazan
– Increased direct orders from 10 to 80% (a reduction in orders through intermediaries)– The average check was increased on 50% (clients: Unilever, VTB-24, Raiffeisenbank and other)– Implemented more than 20 projects (advertising campaigns, presentations, corporate movies)– Growth of prospect calls (website creation, participation in industry rankings of creativity)
Republik Of Tatarstan, Kazan
– Increased brand awareness by 3 times for 2 years – The growth of the deposit portfolio by 6 times (developed new products – 3 instead of 23)– Growth potential customers calls to 5 times (ad campaigns: TV, radio, outdoor advertising, press, internet)– Branding of 100 ATMs network devices (interface, look and feel)– Management of marketing budget (about 1 million USD)
Samara Region, Tolyatti
– More than 20 conducted research of the real estate market, building materials and equipment suppliers– More than 10 designed presentations of investment projects
Togliatty
Samara Region, Tolyatti
– The launch of a new business line (printing house from the scratch – capacity 1.5 mln copies per month)– Launched corporate newspaper from the scratch (30 thousand copies.).– Lead generation (press advertising, radio)
This course was created by Alexander Fridman (the founder of Management School).
This course was dedicated to building of communicative strategies and creative conceptions.
Activities and Societies: Journalist of the student newspaper.
Activities and Societies: 1. The president of the student government. 2. The member of MECOM (model building of economics and management –.
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Marat Abdullin is listed as Product, strategy, digitalization || ex-LeasePlan, VTB, Sber.
AeroLeads has found 1 work email signal at @bk.ru for Marat Abdullin.
Marat Abdullin is based in Moscow, Moscow City, Russian Federation.
Marat Abdullin has worked for Vtb Leasing, Sberautopark, Transtechservice (Tts), Leaseplan Russia, and Project Work.
You can use AeroLeads to view verified contact signals for Marat Abdullin, including work email, phone, and LinkedIn data when available.
Marat Abdullin holds Strategic Marketing from Университет "Синергия".
Marat Abdullin is listed with skills including Marketing Management, Data Analysis, Marketing Strategy, Sales Presentations, Creative Direction, Marketing Research, Creative Strategy, and Email Marketing.
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