Abdul Moiz Email & Phone Number

Pakistan

Lahore, Punjab, Pakistan

- Handled 10+ brands each of $1 Million in textile and apparel category; sold in USA, UK, Australia, Japan, and Mexican Markets.- Managed daily PPC of all brands while maintaining an ACOS of 20-25% with average ROAS of above 3+, along with TACOS of below 10%.- Conducted keyword research using different tools; Helium 10, Jungle Scout, Merchant Words, that.

- Conducted in-depth market research of all outlets in Karachi which helped in identifying key target audience of KFC.- Gathered more than 2000 responses from all over Karachi, that included neighborhood as well as outlet visits, that generateduseful insights about the target market.

- Conducted product research using different research tools like Jungle Scout, Helium, and Analytics to narrow down profitable products having low competition and high demand.- Provided detailed research of potential products through answer the public, google research, scholarly articles etc.- Managed various client stores on Amazon and strategized.

- Assisted in strategizing Consumer Promotion for different products and designed 360-Degree marketing campaign for the promotion that created a large engagement from consumers which lead to uplifting of sales.- Developed marketing briefs including packaging and TVC briefs in order to convey brand object to agency, due to which TVCs were further improvised.

- Designed an out of box digital marketing campaign through memes for launch of Vital Himalayan Pink Salt leading to anengagement from large audience.- Provided guidance to distributors on how to convince a retailer to keep stock of the company that enhanced secondarysales.

Karachi, Pakistan

➢ Conducts financial surveys and compiled reports for review of the yearly monetary policy.➢ Works under the directives of Senior Economists State Bank of Pakistan.

Pakista

- Database development and management generated consumer insights based on which company was able to fulfillconsumer needs that led to customer retention.- Boosted the productivity in work environment by designing templates for managing daily tasks.

Karachi, Pakistan

- Facilitated the company in developing international contacts by generating international leads through social media.- Conducted 300+ cold calls to different leads generated through multiple platforms with a conversion rate of 20%

Pakistan

- Created awareness about the company by promoting social media presence that engaged more customers.- Managed backend of Amazon software due to which customers were able to avail services with more ease.

Pakistan

- Critically analyzed the economy of Pakistan that opened a window for many investment opportunities in Blue Economy.- Researched over different places that proved to be best investment opportunities in Pakistan

Karachi, Pakistan

➢ Maintained graduate directory.➢ Conducted meetings with the Alumni Incubates.

Karachi, Pakistan

• Operated Accounts of the institute
• Audited the institute
• Designed and check different test papers for IBA aptitude test
• Worked in the administration department

Master Of Science, Artificial Intelligence

Bba, Marketing

Major Elective/Core Courses: - Principles of Marketing - Methods in Business Research - Marketing Issues in Pakistan - Consumer Behavior.

A Levels, Pre-Engineering