• Official Spokesperson of Saudi Arabian Airlines.• Responsible for all press releases and social media account.• Represent SAUDIA in Industry Events, Conferences, Exhibitions (locally & internationally).• Responsible for Corporate Social Responsibility: Expanding involvement from local to regional and international markets.

Established and headed a new division of SAUDIA with the following responsibilities:Fleet Management areas of responsibility (within SV):• New Aircraft definition in consultation with airline fleet stakeholders.• Fleet committee Secretary.• Coordination with airline departments (Engineering & Maintenance, Flight Operations, Marketing, Legal, finance, etc.) for new aircraft specifications, and subsequent purchase or lease negotiations.• Coordination with airline Commercial Division (Fleet Planning Dept.) for aircraft definition and network requirements.• New aircraft delivery oversight.• Lead new aircraft integration into the operation.• Fleet phase out management.• Coordination and providing of fleet information and data inputs to other airline areas for modeling and accounting.• Sourcing ad-hoc/ACMI fleet requirements.Fleet Management areas of responsibility (third parties):• New aircraft definition with OEM’s.• Lease, purchase and sale and lease-back management (identification of interested parties, selection campaigns, negotiation and administration).• Liaison with OEM’s.• Negotiation with industrial suppliers for new fleets and aircraft (OEM, BFE and SFE vendors).• Subcontracting of specialized activities that require particular expertise, knowledge, negotiation skills and access to latest market trends.• Aircraft delivery oversight and subcontracting.• Fleet phase out management with interested parties.• Sourcing ad-hoc/ACMI fleet requirements.

• Act as the responsible person for the entire aircraft maintenance.• Ensure the airworthiness of the aircraft according to FAA and GACA regulations and the required company standards with regard to safety, quality and cost efficiency.• Participate in contracting maintenance providers.• Plan and supervise routine and heavy maintenance with maintenance providers.• Draw up and monitor the maintenance budget.• Technical evaluation of aircraft joining the fleet.• Represent Maintenance and Engineering in national and international boards as well as in public relations matters.• Ensure that quality standard is maintained at a level required by market or customer demands and requests.• Ensure that maintenance is carried out at the optimum of safety- and reliability-, but also on economical aspects.

- On behalf of the CEO of Saudia Technical Services SBU, drive Strategic Plan development and monitoring, to ensure its effective implementation.- Lead dedicated resources in identifying, prioritising and supporting implementation of strategic initiatives, in collaboration with business units and departments across Saudia Technical Services SBU.

• Helped prepare the road map for Saudia Technical Services (TSV) privatization. • This included writing RFP’s for the different consultants and negotiate contracts. • Lead a Technical Services team who worked with Finance Consultants to establish a Finance department and processes in, as well as a pricing mechanism, a master plan, and a 10-year business plan. • Lead another team who worked with an Aviation consultant to design a new organization, high level business processes, job specs, KPI’s and a high level strategic plan.

Worked in the Everett plant as an exchange engineer in the Avionics Engineering section as assistant to the lead engineer on the Ground Proximity Warning System for about six months, and as assistant to the lead engineer on the Autothrottle Computer system for the remaining period.