Abdul Sharif Email & Phone Number

Seattle, Washington, Us

Clients:University of Washington Covid Medical ResearchLumberUnionOne Lit Placeand many more...

San Francisco, Ca, Us

Client NBC Universal

Seattle, Washington, Us

New York, Us

Client NBC Universal

London, England, Gb

♠ Optimize the resource trafficking in partnership with project leads to make sure that all makers are properly allocated and billable.♠ Whilst the production team focuses on the day-to-day, you look ahead and prepare the operation for growth. I look at reporting and do data analysis to check the operational health.♠ Help solve problems and enable great communication between teams and liaise with the operational leads around the world. As you get familiar with different models and workflows, try to connect the dots and help people to get better.♠ Solve logistical challenges to make sure that makers can produce at full speed and great quality.♠ Watch for project health and head off challenges before they grow.♠ Work with our global film capability to re-create and build new processes as well as ensure a consistent process across our business overall♠ Bring in best practices for integrating diversity in all aspects of production Client facing strategic / Operational responsibilities♠ Support producers and project managers in their day-to-day management by good understanding of all processes when it comes to film production. You’ll deep dive into the client universe to truly grasp business needs, identify pain points and map a fitting way of working.♠ Help define production strategies, write up workflows and dig deep into tooling and software.♠ Support the creation of documentation and training materials so we can get better with every go.♠ Help determine the best ways of working with our Agency partners♠ Help tie together our existing Films capabilities with production, business affairs, talent, and trafficking and make it all work together.♠ Consider and track how our operational decisions contribute to the financial success of the business.

Bellevue, Washington, Us

♠ Manage the execution and on-going project for the creative team, including media channels♠ Resource management of team: People & Tools ♠ Manage timelines and process♠ Communicating status to various marketing, media and business stakeholders.

Seattle, Wa, Us

♠ Manage the execution and on-going optimization of Google Display Network campaigns, including Paid Search Google (GDN) and Microsoft Ads. ♠ Optimizing content, bids, geo-targeting, keywords, as well as ad and landing page A/B testing to find the right messaging. ♠ Pull and report on performance metrics of Display campaigns to inform strategies for optimizations. ♠ Communicating performance and status to various marketing, media and business stakeholders.

Kirkland, Washington, Us

♠ Direct and manage the daily work flow of all Client campaigns, including proposal development, campaign activation & maintenance, and post-campaign reporting oversight ♠ Manage a team of channel managers. Lead by example while motivating and coaching♠ Balance, prioritize, and properly assign work associated with multiple, concurrent projects ♠ In collaboration with COO, develop sound, strategic media plans based on Client marketing, use of media research and consumer insights ♠ Build strong relationships within the media community in order to bring Clients innovative/first-to-market opportunities ♠ Supervise negotiation of media buys and ensure the most competitive rates are secured ♠ Maintain a deep understanding of Client business goals and marketing objectives, helping to translate into digital objectives/strategies ♠ Build and maintain strong Client relationships; set appropriate expectations and ensure timely creation & delivery of high-quality work ♠ Foster a good working relationship across all Client teams (internally and with agency partners) to facilitate flawless execution of plans ♠ Keep abreast of current events, media trends, up-and-coming technologies, and industry updates with will impact Client business ♠ Continually seek a consumer-centric view in all strategic thinking ♠ Proactively explore innovative media opportunities and provide Clients with strategic POVs ♠ Serve as a liaison among internal agency and Client creative agencies contributing to a Client account ♠ Manage and be accountable for media budgets and Client billing ♠ Reports to COO ♠ Performance driven reporting and analytics expertise

Seattle, Wa, Us

♠ Work with the Media Team and Account to plan, execute, manage, and optimize programmatic/site direct campaigns for agency clients♠ Oversee all Programmatic plans and buys♠ Maintain and organize campaign-specific materials in teams shared document repository♠ Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns♠ Strategic oversight of large accounts ♠ Develop, grow, and maintain relationships with internal teams through exceptional client service♠ Traffic campaign tags into Demand Side Platforms (DSP) and Site Direct using DoubleClick♠ Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance♠ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch♠ Partner with Analytics team on campaign measurement reporting and insights generationProvide regular insights detailing performance, campaign optimizations, and new opportunities♠ Work with media partners to ensure accurate platform implementation♠ Troubleshoot issues on all pre-production and live campaigns♠ Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable♠ Lead and assist in coaching, managing, and educating company on all things digital

Seattle, Wa, Us

♠ Source and activate new programmatic advertiser campaigns onto Expedia, Inc.’s programmatic platforms ♠ Build an intimate understanding of Expedia, Inc.’s programmatic services and capabilities ♠ Develop strong relationships with Advertisers, Agencies, DSP’s and ATD’s ♠ Secure meetings with high-level decision makers and influencers ♠ Engage in a consultative sales approach to understand client needs and offer meaningful solutions ♠ Work closely with the programmatic product team on presentations and pitches ♠ Travel when necessary to meet clients in person, at industry conferences, and other events throughout the US

Seattle, Wa, Us

♠ Manage all on-line ad traffic delivery and optimization ♠ Managed all on-line ad traffic delivery and optimization utilizing industry leading ♠ Worked closely with the Traffic Manager, Account, Production, Analytics and Media teams in the planning, delivery, optimization, and measurement of all client ad campaigns ♠ Responsible for working with 3rd Party Ad Serving programs and vendors such as DoubleClick DCM and other 3rd party as serving platforms, utilizing industry-leading 3rd party ad serving tools♠ Collaborated closely with Digital Campaign and Analytics teams to implement process, provide response data on all campaigns, and manage all ongoing campaign optimization♠ Deployed digital assets including rich media, pre-roll, HTML5, and mobile♠ Successfully implemented and scheduled all online advertising campaign elements♠ Developed and maintained procedures for trafficking and trafficking processes♠ Ensured all elements of online ad campaigns were entered into the ad server according to traffic sheet specifications♠ Tested creative to ensure publisher specifications were met♠ Organized and monitored traffic and scheduling of all ad campaigns to ensure timely and accurate delivery♠ Managed relationships with third party vendors and performed troubleshooting of technical issues as needed♠ Served as central point of contact for publishers regarding scheduling, rotation, and technical issues♠ Managed communications with Account, Production, and Media teams to ensure necessary timelines were in place

New York, Ny, Us

♠ Build Network Partners Relationship♠ Managed on-time delivery of mobile ad campaign, set deadlines, and confirmed deliverables with internal and external teams♠ Managed a team of three Account Managers and worked closely with Account Management team♠ Analyzed reporting, provided insights and optimization, and assisted in resolving campaign issues♠ Provided technical guidance to Account Managers and clients, worked closely with Account Management team to support campaigns, and consulted on creative best practices for campaign optimization♠ Directly responsible for successfully reorganizing company’s rich media launch process♠ Interacted directly with agencies, publishers, and 3rd party vendors♠ Liaised with Channel team on site certification for upcoming campaignsMaintained documentation on campaign process and new procedures♠ Performed QA and reviewed creative before trafficking to publishers♠ Worked with publishers on potential tag implementation or reporting issues

Bellevue, Wa, Us

♠ Manage and maintain new mobile marketing campaigns for our clients and ensure a high level of effectiveness for the advertising being served♠ Successfully idea-ted, implemented, and executed a performance plan for campaign management, resulting in an increase of $20k revenue for Anheuser Busch♠ Managed reporting in Salesforce.com and JIRA♠ Acted as sole Account Manager responsible for running text, display, and performance campaigns♠ Responsible for the planning, execution, cultivation, and monitoring of client accounts♠ Utilized 3rd party tracking, including DFA, Point Roll, and Media Mind♠ Created SMS Text ads, MMS, and Run Mobile Display Ads♠ Managed ongoing client communication including support calls, regularly scheduled meetings and calls, and provided consistent follow up, written reports, and presentations♠ Developed and managed ongoing project management schedules and materials related to each client♠ Comprehended campaign metrics and present appropriate and meaningful assessments to increase client value and results♠ Worked in conjunction with Sales to create new business proposals, presentations, case studies, and fulfilling and responding to RFPs♠ Managed project timelines and communicate to internal teams’ milestones and deadlines

Bellevue, Wa, Us

♠ Oversee all SEM campaigns from launch to on-going management ♠ Oversaw all SEM campaigns from launch to ongoing management, including campaign set-up, execution, and optimization♠ Directly managed three remote Analytics Managers♠ Leveraged industry tools including AdWords, AdCenter, Atlas, Marin Software, Efficient Frontier, DoubleClick♠ Performed in-depth quantitative analyses of marketing campaigns♠ Drove bid management for campaigns ♠ Developed keyword research and strategy ♠ Developed, executed, and monitored effective online marketing campaigns, successfully leveraging search engines as the delivery vehicle for obtaining targeted leads and acquisitions. ♠ Provided frequent progress reports regarding online marketing efforts and performance metrics to clients♠ Worked directly with Principal and Director on $1M direct businessCreated and managed E-newsletter with cross agencies

Certificate, Innovation And Entrepreneurship

Bachelor, Business Administration

Associate Degree, Business Administration