As the CEO of CDSol, I oversee all aspects of the company’s strategic direction and operations, ensuring we deliver innovative and results-driven web and digital marketing solutions. My primary responsibilities include:• Strategic Leadership: Define and implement the overall business strategy to drive growth, enhance client satisfaction, and expand service offerings in web development, digital marketing, and SEO.• Business Development: Build and nurture key client relationships while… Show more As the CEO of CDSol, I oversee all aspects of the company’s strategic direction and operations, ensuring we deliver innovative and results-driven web and digital marketing solutions. My primary responsibilities include:• Strategic Leadership: Define and implement the overall business strategy to drive growth, enhance client satisfaction, and expand service offerings in web development, digital marketing, and SEO.• Business Development: Build and nurture key client relationships while identifying new market opportunities to foster company growth. Lead the company’s expansion in both eCommerce and B2B sectors.• Team Leadership: Lead and mentor a team of web developers, digital marketers, and SEO experts, ensuring top-tier service delivery and fostering a collaborative and innovative work culture.• Digital Strategy Consulting: Provide expert guidance on SEO, PPC, social media marketing, conversion rate optimization, and web development to help clients achieve their business goals online.• Web Development Oversight: Drive the development of cutting-edge websites that act as growth engines for clients, focusing on user experience, lead generation, and sales optimization.• Innovation & Growth: Stay ahead of digital marketing trends and advancements in web technologies to ensure CDSol remains at the forefront of the industry.Under my leadership, CDSol has grown significantly, helping businesses strengthen their online presence and achieve measurable results. Show less

• Involved in analyzing the data generated by the business process, defining the granularity, source to target mapping of the data elements, creating Indexes and Aggregate tables for the data warehouse design and development. • Worked in defining, designing, integrating and re-engineering the Enterprise Data Warehouse and Data Marts in different environments like Teradata, Oracle with multiple Terabytes of size and various levels of complexity.• Performed a leading role for system… Show more • Involved in analyzing the data generated by the business process, defining the granularity, source to target mapping of the data elements, creating Indexes and Aggregate tables for the data warehouse design and development. • Worked in defining, designing, integrating and re-engineering the Enterprise Data Warehouse and Data Marts in different environments like Teradata, Oracle with multiple Terabytes of size and various levels of complexity.• Performed a leading role for system, integration, user acceptance and end to end test. Wrote complex test cases to check potential issues regarding performance and reliability.• Designed, developed and tested complex DataStage transformation jobs.• Expertise in Logical and Physical Data Model design using various modelling Tools like Erwin 7.3 and Power Designer• Managed, updated and manipulated report orientation and structures with the use of advanced Excel functions including Pivot Tables and V-Lookups.• Identified DataStage job defects and assigned to team for necessary fixes. I advised modification in source to target mapping. It was admired and implemented by client.• Conducted data profiling from different data source systems using IBM Information Analyzer. • Developed complex DataStage transformation jobs which sourced data from multiple source systems and applied complex business rules• Generated ETL development standards and templates. Wrote and executed test cases as part of system and end to end test.• I worked closely with business and SMEs to enhance existing reporting capabilities by implementing dashboards.• Prepared and documented compliance report for PCI Data Security Standard for Telstra’s client data.Environment: DataStage 8.7, Teradata, Oracle 10i, SQL, PL/SQL, SQL Loader, Netezza, HP Quality Center 10.0, Rational Quality Manager (RQM) UNIX Shell Scripting. Show less

• Reviewed and analyzed the source data from various source systems and identified dirty data and data gaps.• Designed and developed universe for report generation using SAP Business Objects.Trained and mentored client technical resources for SSIS and SAP Business Objects. • Created source to target mapping documents from staging area to Data Warehouse and from Data Warehouse to various Data Marts.• Involved in design and development of DataStage jobs, routines, functions and… Show more • Reviewed and analyzed the source data from various source systems and identified dirty data and data gaps.• Designed and developed universe for report generation using SAP Business Objects.Trained and mentored client technical resources for SSIS and SAP Business Objects. • Created source to target mapping documents from staging area to Data Warehouse and from Data Warehouse to various Data Marts.• Involved in design and development of DataStage jobs, routines, functions and macros.• Used DataStage Designer for developing various jobs to extract, clean, transform and load data into Data Warehouse using Sequential File, aggregator, funnel stages, Folder, Hashed File, Link Collector, Link Practitioner, Row Merger, Row Splitter, User Variable, Look up, merge and join stages etc. • Used DataStage Director to schedule running the server jobs, monitoring scheduling and validating its components.• Creation of BTEQ, Fast export, MultiLoad, TPump, Fast load scripts for extracting data from various production systems• Wrote test cases for UAT, E2E and CAT test.• Performed lead role to find defects in DataStage job in deployment environment and assign to developer and tester. Performed query optimization and performance tuning of ETL jobs. • Experience in data profiling to understand the characteristics of master data management transactions.• Experience in scan data for violations of business rules, missing values, incorrect values, duplicate records, and other data-quality issues.• Involved in deployment activities including scheduling and running DataStage job using Control M.• Used DataStage Designer for developing various jobs to extract, clean, transform and load data into Data Warehouse using Sequential File, aggregator, funnel stages, Folder, Hashed File, Link Collector, Link Practitioner, Row Merger, Row Splitter, User Variable, and obviously Look up, merge and join stage.• Wrote Teradata Macros and used various Teradata analytic functions. Show less

• Experience in data analysis, data profiling and data cleansing using IBM InfoSphere Analyser, DataStage and QualityStage.• Experience in data profiling to understand the characteristics of master data management transactions.• Experience in scan data for violations of business rules, missing values, incorrect values, duplicate records, and other data-quality issues.• Involved in deployment activities including scheduling and running DataStage job using Control M.• Used… Show more • Experience in data analysis, data profiling and data cleansing using IBM InfoSphere Analyser, DataStage and QualityStage.• Experience in data profiling to understand the characteristics of master data management transactions.• Experience in scan data for violations of business rules, missing values, incorrect values, duplicate records, and other data-quality issues.• Involved in deployment activities including scheduling and running DataStage job using Control M.• Used DataStage Designer for developing various jobs to extract, clean, transform and load data into Data Warehouse using Sequential File, aggregator, funnel stages, Folder, Hashed File, Link Collector, Link Practitioner, Row Merger, Row Splitter, User Variable, and obviously Look up, merge and join stage.• Wrote Teradata Macros and used various Teradata analytic functions.• Used Control M job scheduler for automating the monthly regular run of DW cycle in both production and UAT environments Show less

• Created QualityStage and ProfileStage jobs for necessary data cleansing and profiling. Developed and supported Extraction, Transformation and Load process (ETL) using Accential DataStage 7.5.2 to populate the tables in Data warehouse and Data marts.• Involved in performance tuning and optimization of DataStage mappings using features like Pipeline and Partition Parallelism and data/index cache to manage very large volume of data.• Extracted and transferred source data from different… Show more • Created QualityStage and ProfileStage jobs for necessary data cleansing and profiling. Developed and supported Extraction, Transformation and Load process (ETL) using Accential DataStage 7.5.2 to populate the tables in Data warehouse and Data marts.• Involved in performance tuning and optimization of DataStage mappings using features like Pipeline and Partition Parallelism and data/index cache to manage very large volume of data.• Extracted and transferred source data from different databases like Oracle, SQL SERVER, and DB2 and flat file into Oracle.• Used SQL, PL/SQL, Procedures/Functions, Triggers and Packages in Oracle 9i.• Extensive interaction with client and Team members Show less