I am responsible to manage all the data-related reports required by the marketing team for their online shopping campaigns. I report directly to the head of marketing department and present weekly and monthly performance reports related to new users & existing users plus reoccurring & loyal customers with their all-time order history and shopping behavior. Beside these tasks I am also responsible for any task assigned by the CEO of the company.

As Google ads Manager my key responsibility was to run and manage all the search campaigns, display ads on different Google platforms and websites, run video ads on YouTube for maximum product reach and gain traffic on our company website. For keyword research, Google keyword planner was used as a tool also Semrush, Moz and SypyFu are a few tools I used to analyze different keywords and competitors. Google Analytics was the main tool to analyze which keywords are performing that helped me to… Show more As Google ads Manager my key responsibility was to run and manage all the search campaigns, display ads on different Google platforms and websites, run video ads on YouTube for maximum product reach and gain traffic on our company website. For keyword research, Google keyword planner was used as a tool also Semrush, Moz and SypyFu are a few tools I used to analyze different keywords and competitors. Google Analytics was the main tool to analyze which keywords are performing that helped me to make strategies to improve and optimize our results for better customer reach. Show less

As Data Management Executive my responsibility was to perform data entry and verification work on the database. Entering data, updating product descriptions and up-to-date pricing, verifying the filed data and ensuring the accuracy and confidentiality of information recorded. Tools used were MS Office, Excel, Word, Jira, Powerpoint.