Waqas Khan is a Marketing Director at ChangeSwap at Changeswap.io. He possess expertise in customer service, project management, management, strategic planning, research and 5 more skills.
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Marketing DirectorChangeswap.Io Feb 2022 - PresentSingapore -
Marketing ManagerEchooo Wallet Sep 2020 - Jan 2022SingaporeAs the Market Head at Echooo, I held a pivotal role in driving the company's growth and expanding its user base. Echooo, a dynamic player in the blockchain and crypto industryKey Responsibilities and Achievements:User Acquisition: Led highly effective ad campaigns, resulting in a increase in user acquisition.Social Media Management: Managed content, boosting our social media Twitter Spaces: Introduced engaging Twitter Spaces sessions, enhancing our brand presence and direct interaction with users.Community Building: Organized AMAs, boosting community engagementBudget Management: Strategically allocated budgets, reducing costs byCollaborative Leadership: Led a team in executing successful community projects, earning positive responses.My tenure empowered me to excel in user acquisition, community engagement, and budget management, solidifying my expertise in the crypto market.
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Digital Marketing ManagerMonster Pub Apr 2019 - May 2020Hong Kong Sar● Led branding efforts through collaborations with global partners, print ads, billboards (Times Square, NY, USA), content generation, and digital activities to reinforce brand identity and corporate values.● Orchestrated and executed digital marketing campaigns, encompassing web, SEO/SEM, email, social media, KOL, and display advertising● Google Ads: Managed and optimized Google Ads campaigns to maximize ROI and drive targeted traffic.● Data-Driven Approach: Utilized data analytics to measure and report on the performance of Google Ads campaigns, constantly optimizing for improved results.● Keyword Expertise: Conducted extensive keyword research to identify high-impact search terms and phrases for efficient SEM.● Conversion Optimization: Instrumental in setting up conversion tracking and optimizing user funnels to enhance campaign effectiveness.● Collaborations with Top Models and KOLs: Successfully established partnerships with top-ranked models and KOLs to enhance brand visibility and credibility.● Maintained a strong social media presence across various digital platforms, enhancing brand visibility.● Analyzed and reported on the performance of digital marketing initiatives, ensuring alignment with ROI and KPI targets.● Spearheaded creative growth strategies and conducted experiments for optimizing conversion rates.● Collaborated with cross-functional teams to develop landing pages and enhance user experiences.● Evaluated emerging technologies for potential adoption, demonstrating thought leadership.Leveraged expertise in Google Ads, Shopify, GA, Search Console, GMC, Spyfu, SimilarWeb, SEMrush, social media promotions, ads, content collaboration, branding, and KOL partnerships -
Foreign Trade SpecialistRfecho Jun 2017 - Apr 2019Beijing City, ChinaAs the head of a department of marketing and sales, I have demonstrated my ability to meet sales targets with quick and responsive service, and I believe that improving my time management will create more closing opportunities for me over the next year. Responsibilities for SEO S as specialist : Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and page descriptions Update content and website links for maximum optimization and search engine rankings Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in Google Ada\s Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.Optimize copy, landing pages for search engine marketing Perform ongoing keyword discovery, expansion & optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial & marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking, other factors to improve SEO positions for target keywords. develop two platforms & ranked keywords, content writing, backlinks, blogs email marketing and reply, new products, and marketing.
Waqas Khan Skills
Waqas Khan Education Details
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Electrical, Electronics And Communications Engineering
Frequently Asked Questions about Waqas Khan
What company does Waqas Khan work for?
Waqas Khan works for Changeswap.io
What is Waqas Khan's role at the current company?
Waqas Khan's current role is Marketing Director at ChangeSwap.
What schools did Waqas Khan attend?
Waqas Khan attended North China Electric Power University.
What skills is Waqas Khan known for?
Waqas Khan has skills like Customer Service, Project Management, Management, Strategic Planning, Research, Microsoft Excel, Microsoft Office, Microsoft Word, Powerpoint, Leadership.
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Waqas Khan
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