At Mukhtalif, I craft compelling content that highlights various aspects of professional life through podcasts and social media. My role involves writing and publishing engaging posts across platforms like LinkedIn, Twitter, and YouTube, curating short videos, and managing brand presence. I work closely with our team to analyze data, develop promotional strategies, and ensure each episode connects with our audience.Additionally, I contribute to special projects that explore innovative… Show more At Mukhtalif, I craft compelling content that highlights various aspects of professional life through podcasts and social media. My role involves writing and publishing engaging posts across platforms like LinkedIn, Twitter, and YouTube, curating short videos, and managing brand presence. I work closely with our team to analyze data, develop promotional strategies, and ensure each episode connects with our audience.Additionally, I contribute to special projects that explore innovative ways to empower professionals, ensuring Mukhtalif remains a key resource for career growth and inspiration. Show less

Huda Home is a pioneering startup dedicated to providing comprehensive mental health support through personalized 1:1 sessions, engaging group sessions, and thoughtfully crafted online courses.My responsibilities are the following:Marketing Strategy and Plan: Developed and executed comprehensive marketing strategies and plans to promote Huda Home's mental health services, targeting diverse audiences and channels.Event Planning: Conceptualized and organized impactful… Show more Huda Home is a pioneering startup dedicated to providing comprehensive mental health support through personalized 1:1 sessions, engaging group sessions, and thoughtfully crafted online courses.My responsibilities are the following:Marketing Strategy and Plan: Developed and executed comprehensive marketing strategies and plans to promote Huda Home's mental health services, targeting diverse audiences and channels.Event Planning: Conceptualized and organized impactful events and workshops to raise awareness about mental health issues and Huda Home's services within the community.Social Media Management: Managed Huda Home's social media presence across platforms, curating engaging content and fostering meaningful interactions with followers to amplify the brand's message of mental health support. With over 1700% growth in one year.Content Strategy and Creation: Devised and implemented a robust content strategy, producing compelling written and visual content that resonated with Huda Home's target audience and reflected its values of compassion and empowerment.Website Copywriting: Crafted persuasive and informative website copy that effectively communicated Huda Home's mission, services, and unique approach to mental health support, optimizing user experience and engagement.CRM (Customer Relationship Management): Implemented and maintained a CRM system to manage client interactions and inquiries, ensuring seamless communication and personalized support for individuals accessing Huda Home's services.Video Editing: Produced and edited impactful video content, including testimonials, educational materials, and promotional videos, to visually convey Huda Home's mission and connect with audiences on an emotional level. Show less

Increased brand awareness by 20% in less than a year by developing and implementing a new marketing campaign.Managed a $200K marketing budget and oversaw a team of 9 marketing professionals.Conducted market research that identified a new market opportunity for the company.✓Planning, evaluating and optimizing marketing and pricing strategies.✓ Analyzing market trends and preparing forecasts.✓ Increasing brand awareness and market share.✓ Coordinating marketing… Show more Increased brand awareness by 20% in less than a year by developing and implementing a new marketing campaign.Managed a $200K marketing budget and oversaw a team of 9 marketing professionals.Conducted market research that identified a new market opportunity for the company.✓Planning, evaluating and optimizing marketing and pricing strategies.✓ Analyzing market trends and preparing forecasts.✓ Increasing brand awareness and market share.✓ Coordinating marketing strategies with the sales, financial, public relations, and production departments.✓ Developing and managing the marketing department's budget.✓ Overseeing branding, advertising, and promotional campaigns.✓ Managing the marketing department's staff.✓ Preparing and presenting quarterly and annual reports to senior management.✓ Promoting our brand at trade shows and major industry-related events.✓ Keeping informed of marketing strategies and trends. Show less

- Designing and executing Marketing activities.- Supervising Merchandising team.

Managed all social media platforms for a company, resulting in over 3 million views on TikTok only.Developed and implemented a new social media strategy that resulted in a 1,160% increase in social media followers.

Produced 90 motion graphic videos (~300 minutes) using Adobe After Effects, Adobe Premiere, Adobe Illustrator.Consulted with clients to gain an in-depth understanding of their needs prior to project initiation.Effectively utilized powerful typography in motion designs.Carefully applied story directions in the creation of motion graphics.Manipulated visual images to convey motion.Consistently brought forth a positive work ethic and a passion for my craft.

Worked in various projects including:- Wad Albasheir Bridge in Omdurman.- German Ambassador House rehabilitation.- Water and sewer system installation in Soba Real estate development.- Planning Engineer with National Drilling and Investment Company.

Seconded to Lahmeyer GmbH.